Marketing

  • Leading toward Unfathomable Futures

    Last spring, I visited the Library of Congress for the very first time. As an aspiring librarian and unabashed lover of North American history, this was heaven. One of my favorite exhibits was Thomas Jefferson's Library, which is a reconstruction of ...

  • January Poll Results: Community Engagement Programs

    In January we asked Crossroads readers what community engagement program they are looking forward to the most this year and, related, what their top engagement challenge or opportunity is for 2016. Responses varied over many topics but overall reveal...

  • Books and Beyond: Dynamic Programming for Adults

    Books and Beyond | As library lovers, we know the power books possess to encourage, incite, and expose us. Audrey Barbakoff, Adult Services Manager with Kitsap Regional Library, regularly exposes members of her community to new ideas, and to each oth...

  • Let the Sparks Fly: 12 Ways to More Effective Marketing

    Creativity is liberating. It is challenging. Creativity, as some maintain, is at the heart of philanthropy. It is also a key ingredient for conducting inspiring marketing of your library services – though not the only one.

    In a recent WebJunct...

  • Community-Centered Awareness: Impacts and Outcomes of Geek the Library

    In the recent webinar Geek the Library: Impact and Outcomes, we focused on the campaign’s ability to spark natural conversation by asking the question, "What do you geek?"

    You can translate "geek" in a few ways -- What do y...

  • Spark Your Project: Tech Tools for Libraries

    Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...

  • GeekHunt: Geek the Library in Austin, Texas

    So you're visiting Austin, Texas, sitting outside enjoying some local barbecue, and a bus passes by featuring three things: a stunning photo of Grammy nominated local band Grupo Fantasma, the Austin Public Library logo, and the message: "Nosenlo...

  • Outside the Lines: A Chat with Stacie Ledden and Amber DeBerry

    Have you felt the need to re-state the purpose and role of your library in the community? Have you wondered if patrons and community members can be re-introduced to the dynamic center of community your library has evolved into? That is exactly what O...

  • Photographs Tell the Tale of Libraries

    In recognition of the role of libraries in social, intellectual, and community life, famous photographers have spent years bearing witness to this institution that continues to form the foundation of democracies around the world.

    Robert Dawson...

  • Conquer Fear at the Podium

    Many of us are asked to speak in public, either at our own library or at other venues, about the resources we have to offer and how we continue to be relevant in the age of Google. How many of us can claim that we never feel nervous, terrified, or un...