News
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Small and Rural Libraries in Tourism Economies: Part 2
In part 2 of the series, Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, explore how libraries assess community needs in relation to outdoor tourism and recreation economies, and ex...
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Libraries Respond to COVID-19: Keeping Your Hours Current in Online Searches
To help curtail the further spread of COVID-19 in their communities, many libraries have canceled programs and other events, or have closed entirely for a period. The recent—and in many cases abrupt—changes to programs and hours may not be immed...
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Small and Rural Libraries in Tourism Economies: Part 1
Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, reflect on preliminary research into how rural counties with outdoor tourism and recreation economies benefit from population sta...
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Using Big Data for Strategic Marketing
When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...
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Resources to Encourage Reading with The Library 100 List
Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.
The research was based on holdings infor... -
Social Media Policy Examples
In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...
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2017 Library Marketing and Communications Conference Recap
OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...
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Outside the Lines: Libraries Reintroduced
Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...
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Libraries Can Get $10,000 a Month in Google Ads for Free. Here’s How.
Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...
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What's Your Story?
You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...