The people at OCLC really get what True Marketing is all about, and they generously share their wisdom via many live sessions, online events, and publications across the world. I attended one of their special sessions in February because it covered a...

In part 2 of the series, Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, explore how libraries assess community needs in relation to outdoor tourism and recreation economies, and ex...

To help curtail the further spread of COVID-19 in their communities, many libraries have canceled programs and other events, or have closed entirely for a period. The recent—and in many cases abrupt—changes to programs and hours may not be immed...

Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, reflect on preliminary research into how rural counties with outdoor tourism and recreation economies benefit from population sta...

When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...

Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.

The research was based on hol...

In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...

OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...

Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...