Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

12 Ways to More Effective Marketing

 Webinar / Last Modified: 09 September 2019

This webinar will provide effective methods and useful tools to help libraries enhance and expand their marketing efforts.

Finding Free Images to Use in Your Library

 Document / Last Modified: 09 September 2019

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Library Social Media Use

 Webinar / Last Modified: 04 September 2019

This webinar will cover how to create, administer, moderate, and leverage your library’s online presence using popular social media tools.

Be Fearless: Public Speaking for Librarians

 Webinar / Last Modified: 04 September 2019

Join us for this webinar to learn some basic skills for preparing and delivering speeches, plus tips to manage your nervousness and make your library presentations more memorable.

Spark Your Project: Tech Tools for Libraries

 News / Last Modified: 04 September 2019

Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...

Telling the Library Story

 Webinar / Last Modified: 04 September 2019

Archive and related resources for a webinar presented on August 23 by Jamie LaRue which focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

Outside the Lines: Libraries Reintroduced

 News / Last Modified: 04 September 2019

Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...

Using Big Data for Strategic Marketing

 News / Last Modified: 27 August 2019

When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...

Resources to Encourage Reading with The Library 100 List

 News / Last Modified: 15 May 2019

Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.

The research was based on holdings infor...