Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Build New Community Connections with Partnership Marketing

Publish Date: News / 13 December 2022

Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...

Expanding Collections with a Library of Things

Publish Date: News / 6 December 2022

The Library of Things model has grown in popularity and expanded on the types of items that libraries keep in their collections and check out to the community. We were pleased to host the webinar, Library of Things: The What, Why, and How of Lending ...

Connecting Libraries and People through the New WorldCat.org

Publish Date: News / 19 October 2022

Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they’re doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...

Listen. Partner. Follow Through: Community Engagement Principles

Publish Date: News / 4 April 2022

The best part of my job at OCLC is getting to hear about the impactful programs and activities that libraries create to solve community problems and help transform lives. I recently got the chance to talk to Nancy Pacheco and Elizabeth Gray from the ...

Pima County Library: Building Community through Cultural Humility

Publish Date: News / 25 January 2022

It’s no secret that a lot of really wonderful people work in libraries. I learn so much from having regular access to motivated, smart people who are so passionate about helping others. The best librarians possess a unique blend of conviction, commit...

Drive Social Media Success That Connects on a Personal Level

Publish Date: News / 4 January 2022

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer...

More Buy-In = Better Marketing

Publish Date: News / 15 April 2020

The people at OCLC really get what True Marketing is all about, and they generously share their wisdom via many live sessions, online events, and publications across the world. I attended one of their special sessions in February because it covered a...

Community engagement

Where do you go for inspiration? Invigorate your community engagement efforts with advice from library leaders.