The best part of my job at OCLC is getting to hear about the impactful programs and activities that libraries create to solve community problems and help transform lives. I recently got the chance to talk to Nancy Pacheco and Elizabeth Gray from the ...

It’s no secret that a lot of really wonderful people work in libraries. I learn so much from having regular access to motivated, smart people who are so passionate about helping others. The best librarians possess a unique blend of conviction, commit...

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer...

The people at OCLC really get what True Marketing is all about, and they generously share their wisdom via many live sessions, online events, and publications across the world. I attended one of their special sessions in February because it covered a...

In part 2 of the series, Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, explore how libraries assess community needs in relation to outdoor tourism and recreation economies, and ex...

To help curtail the further spread of COVID-19 in their communities, many libraries have canceled programs and other events, or have closed entirely for a period. The recent—and in many cases abrupt—changes to programs and hours may not be immed...

Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, reflect on preliminary research into how rural counties with outdoor tourism and recreation economies benefit from population sta...

When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...