When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...

Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.

The research was based on holdings infor...

In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...

OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...

Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...

Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

The team at the Invercargill City Libraries and Archives in New Zealand decided to create a little humor of their own in the spirit of late-night show host Jimmy Kimmel’s Mean Tweets series, where celebrities read some unpleasant tweets about them, p...

You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...