Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Resources to Encourage Reading with The Library 100 List

 News / Last Modified: 15 May 2019

Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.

The research was based on holdings infor...

Big Talk (Ideas, Collaboration, Difference) from Small Libraries 2016

 News / Last Modified: 02 May 2019

The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...

Small Libraries, Big Thinking

 News / Last Modified: 31 October 2018

Library Journal's annual Best Small Library in America Award, cosponsored by the Bill & Melinda Gates Foundation, was created in 2005 to discover and reward exemplary work by libraries serving populations under 25,000, and to showca...

What Libraries Can Learn from Bookstores

 Document / Last Modified: 10 September 2018

Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.

Core Library Value: Tools for telling it over and over

 News / Last Modified: 22 May 2018

With all of the library advocacy tools and efforts in play, one might hope to never again read an op-ed piece that claims the library is a dying institution in this age of Google and smartphones. However, the message has not reached everyone in spite...

The Power of Image: presenting with the brain in mind

 Webinar / Last Modified: 22 May 2018

This webinar archive, with Betha Gutsche, covers key concepts of strong visual communication and explore simple tips and tricks that will punch up your presentations and wake up your audience.

Telling the Library Story

 Webinar / Last Modified: 22 May 2018

Archive and related resources for a webinar presented on August 23 by Jamie LaRue which focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.