Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Using Big Data for Strategic Marketing

Publish Date: News / 28 August 2019

When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...

Resources to Encourage Reading with The Library 100 List

Publish Date: News / 18 April 2019

Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.

The research was based on holdings infor...

Social Media Policy Examples

Publish Date: News / 17 January 2018

In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...

2017 Library Marketing and Communications Conference Recap

Publish Date: News / 4 January 2018

OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...

Outside the Lines: Libraries Reintroduced

Publish Date: News / 2 August 2017

Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...

Libraries Can Get $10,000 a Month in Google Ads for Free. Here’s How.

Publish Date: News / 7 June 2017

Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

Mean Tweets: Librarian Edition

Publish Date: News / 13 April 2017

The team at the Invercargill City Libraries and Archives in New Zealand decided to create a little humor of their own in the spirit of late-night show host Jimmy Kimmel’s Mean Tweets series, where celebrities read some unpleasant tweets about them, p...

What's Your Story?

Publish Date: News / 5 January 2017

You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...