Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.
Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.
Most Recently Added
July 13, Designing for Diversity in Your Library’s Communications
Publish Date: News / 13 July 2023
Motivations, ideas, and inspiration for supporting diverse populations and creating community with care.
Adopt-a-Shelf Program Lets Students Create Book Displays
Publish Date: News / 12 April 2023
Libraries can offer safe, welcoming spaces for young people to access resources and programming, explore their interests, and connect with peers. And these benefits can be even more impactful when young people feel like they can actively contribute. ...
Libraries Get Reel
Publish Date: News / 7 March 2023
The Milwaukee Public Library has been making headlines for their creative TikTok posts that have reached millions of people. After opening their account in summer 2022, it didn’t take long for their posts to start going viral. And everyone gets in on...
Build New Community Connections with Partnership Marketing
Publish Date: News / 13 December 2022
Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...
Expanding Collections with a Library of Things
Publish Date: News / 6 December 2022
The Library of Things model has grown in popularity and expanded on the types of items that libraries keep in their collections and check out to the community. We were pleased to host the webinar, Library of Things: The What, Why, and How of Lending ...
Library of Things: The What, Why, and How of Lending Objects
Publish Date: Webinar / 19 October 2022
Explore all aspects of hosting a Library of Things, including selecting, budgeting, cataloging, displaying, sustaining, and marketing.
Connecting Libraries and People through the New WorldCat.org
Publish Date: News / 19 October 2022
Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they’re doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...
Three Lessons for Launching Successful Multilingual Programs at Your Library
Publish Date: News / 22 September 2022
The Center for Immigration Studies estimates that 67.3 million Americans speak a language other than English at home, a number that has more than doubled since 1990. That’s a huge number with powerful implications for social institutions, including l...
Listen. Partner. Follow Through: Community Engagement Principles
Publish Date: News / 4 April 2022
The best part of my job at OCLC is getting to hear about the impactful programs and activities that libraries create to solve community problems and help transform lives. I recently got the chance to talk to Nancy Pacheco and Elizabeth Gray from the ...
Library Signage: Effective Crisis Communications
Publish Date: Webinar / 27 January 2022
This session will looks recommended types of library signs and address aspects of library signage within crisis communications.
Where do you go for inspiration? Invigorate your community engagement efforts with advice from library leaders.