Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.
Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.
Most Recently Added
Publish Date: Webinar / 5 February 2020
In this webinar, hosted in collaboration with ARSL, learn how to make "librarian" a verb, actively connecting with your whole community.
Publish Date: News / 28 August 2019
When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...
Publish Date: News / 18 April 2019
Last month, OCLC published a great list based on our own original research: The Library 100—Top Novels of All Time. It's a list of the novels that more libraries have on their shelves than any others.
The research was based on holdings infor...
Publish Date: News / 17 January 2018
In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...
Publish Date: News / 4 January 2018
OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...
Publish Date: News / 2 August 2017
Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...
Publish Date: Webinar / 29 June 2017
This webinar presents creative and successful strategies for online outreach, connecting users to digital collections, and engaging communities through information.
Publish Date: News / 7 June 2017
Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...
Publish Date: Webinar / 11 May 2017
In this webinar, learn strategies from two LJ Movers & Shakers who help new immigrants feel welcomed by library and community.
Publish Date: News / 13 April 2017
The team at the Invercargill City Libraries and Archives in New Zealand decided to create a little humor of their own in the spirit of late-night show host Jimmy Kimmel’s Mean Tweets series, where celebrities read some unpleasant tweets about them, p...