Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Listen. Partner. Follow Through: Community Engagement Principles

Publish Date: News / 4 April 2022

The best part of my job at OCLC is getting to hear about the impactful programs and activities that libraries create to solve community problems and help transform lives. I recently got the chance to talk to Nancy Pacheco and Elizabeth Gray from the ...

Pima County Library: Building Community through Cultural Humility

Publish Date: News / 25 January 2022

It’s no secret that a lot of really wonderful people work in libraries. I learn so much from having regular access to motivated, smart people who are so passionate about helping others. The best librarians possess a unique blend of conviction, commit...

Drive Social Media Success That Connects on a Personal Level

Publish Date: News / 4 January 2022

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer...

More Buy-In = Better Marketing

Publish Date: News / 15 April 2020

The people at OCLC really get what True Marketing is all about, and they generously share their wisdom via many live sessions, online events, and publications across the world. I attended one of their special sessions in February because it covered a...

Small and Rural Libraries in Tourism Economies: Part 2

Publish Date: News / 25 March 2020

In part 2 of the series, Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, explore how libraries assess community needs in relation to outdoor tourism and recreation economies, and ex...

Small and Rural Libraries in Tourism Economies: Part 1

Publish Date: News / 11 March 2020

Audrey Dingler, from Cape May County Library, and Noah Lenstra, from the University of North Carolina at Greensboro, reflect on preliminary research into how rural counties with outdoor tourism and recreation economies benefit from population sta...

Using Big Data for Strategic Marketing

Publish Date: News / 28 August 2019

When it comes to marketing the library, most people have a few big questions on their minds: How do I create engaging social media posts? What's the best way to manage the workflow across my library system? How can we reach non-users to find out what...

Community engagement

Where do you go for inspiration? Invigorate your community engagement efforts with advice from library leaders.