Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

What Libraries Can Learn from Bookstores

 Document / Last Modified: 10 September 2018

Chris Rippel of the Central Kansas Library System offers a thoughtful, sometimes provocative comparison of libraries and their retail cousins. In the spotlight are sounds, layout, staffing costs, and even smells.

Core Library Value: Tools for telling it over and over

 News / Last Modified: 22 May 2018

With all of the library advocacy tools and efforts in play, one might hope to never again read an op-ed piece that claims the library is a dying institution in this age of Google and smartphones. However, the message has not reached everyone in spite...

The Power of Image: presenting with the brain in mind

 Webinar / Last Modified: 22 May 2018

This webinar archive, with Betha Gutsche, covers key concepts of strong visual communication and explore simple tips and tricks that will punch up your presentations and wake up your audience.

Telling the Library Story

 Webinar / Last Modified: 22 May 2018

Archive and related resources for a webinar presented on August 23 by Jamie LaRue which focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

Data that Jumps Off the Page

 Document / Last Modified: 18 April 2018

Try this exercise to sharpen your recognition of effective data visualization.

Social Media Policy Examples

 News / Last Modified: 13 February 2018

In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...

2017 Library Marketing and Communications Conference Recap

 News / Last Modified: 01 February 2018

OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...