Most high-level library marketing goals aim to expand services into new communities and increase engagement with current users. But traditional library marketing is often geared toward reaching people who already know and love the library. Partnershi...

The Library of Things model has grown in popularity and expanded on the types of items that libraries keep in their collections and check out to the community. We were pleased to host the webinar, Library of Things: The What, Why, and How of Lending ...

Libraries have always been trusted spaces in our communities, and the events of the past several years have brought more attention to the important work they’re doing. News stories highlighted the creative ways libraries mobilized to offer vital reso...

The Center for Immigration Studies estimates that 67.3 million Americans speak a language other than English at home, a number that has more than doubled since 1990. That’s a huge number with powerful implications for social institutions, including l...

The best part of my job at OCLC is getting to hear about the impactful programs and activities that libraries create to solve community problems and help transform lives. I recently got the chance to talk to Nancy Pacheco and Elizabeth Gray from the ...

It’s no secret that a lot of really wonderful people work in libraries. I learn so much from having regular access to motivated, smart people who are so passionate about helping others. The best librarians possess a unique blend of conviction, commit...

How can you engage purposefully on social media with the different communities your library serves while also addressing larger, system-wide goals and policies? The concept of “social care” offers a clue. Social care differs from traditional customer...

The people at OCLC really get what True Marketing is all about, and they generously share their wisdom via many live sessions, online events, and publications across the world. I attended one of their special sessions in February because it covered a...