Marketing

  • Social Media Policy Examples

    In fall 2017, WebJunction cohosted a series of webinars with TechSoup on social media in libraries. In conjunction with the series, library staff were asked in a survey, if social media policies were in place in their libraries. The most common respo...

  • 2017 Library Marketing and Communications Conference Recap

    OCLC's Linn Haugestad Edvardsen shares a recap of the third annual Library Marketing and Communications Conference hosted in Dallas this past November. This conference is designed for library employees of any level who are involved in marketing, comm...

  • Outside the Lines: Libraries Reintroduced

    Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...

  • Libraries Can Get $10,000 a Month in Google Ads for Free. Here’s How.

    Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

  • What's Your Story?

    You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...

  • Four Ways to Reach Entrepreneurs in Your Community

    If you are looking for an impressive number of resources, templates and ideas on how to reach and serve entrepreneurs at your library, then look no further than the webinar Support Small Business Development at Your Library.

    Laura Metzler, Sma...

  • Library Spotlight: Senior Programs at Westerville Public Library

    Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...

  • Big Talk (Ideas, Collaboration, Difference) from Small Libraries 2016

    The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...

  • Leading toward Unfathomable Futures

    Last spring, I visited the Library of Congress for the very first time. As an aspiring librarian and unabashed lover of North American history, this was heaven. One of my favorite exhibits was Thomas Jefferson's Library, which is a reconstruction of ...

  • January Poll Results: Community Engagement Programs

    In January we asked Crossroads readers what community engagement program they are looking forward to the most this year and, related, what their top engagement challenge or opportunity is for 2016. Responses varied over many topics but overall reveal...