Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Geek the Library: Impact and Outcomes

 Webinar / Last Modified: 01 June 2016

Join us for this webinar to learn about the impacts and outcomes of Geek the Library, the national public awareness campaign that has increased public support and funding for libraries around the country.

Library Spotlight: Senior Programs at Westerville Public Library

 News / Last Modified: 31 March 2016

Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...