Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 13

 News / Last Modified: 19 May 2015

In Volume 13 of our Social Library series, we're showcasing libraries who are truly connecting with their communities. Through partnerships focused on health and education, and in recognition of patrons, young and old, here are a few examples of the ...

The Social Library, Volume 12

 News / Last Modified: 19 May 2015

With Volume 12 of the Social Library, we see examples of libraries directly impacting the everyday yet critical needs of community members. From economic development to healthy snacks, and civic duty to aging drivers, here are some examples of the th...

More of the Award-Winning Craig Public Library Story

 News / Last Modified: 13 May 2015

With last week's announcement of the recipients of the 2015 National Medal for Museum and Library Service, many of us at OCLC let out a whoop for Amy Marshall and her team at the Craig Public Library on Prince of Wales Island in southeast Alaska...

The Social Library, Volume 11

 News / Last Modified: 12 May 2015

With the arrival of a new month, Volume 11 of the Social Library brings a collection of worthy celebrations to our weekly feature highlighting the great work of those libraries we follow on Facebook.

From Screen-Free Week to Mental Health Aw...