Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Let the Sparks Fly: 12 Ways to More Effective Marketing

 News / Last Modified: 04 May 2015

Creativity is liberating. It is challenging. Creativity, as some maintain, is at the heart of philanthropy. It is also a key ingredient for conducting inspiring marketing of your library services – though not the only one.

In a recent WebJunct...

The Social Library, Volume 9

 News / Last Modified: 28 April 2015

We're excited to share Volume 9 of the Social Library, our weekly feature highlighting the great work of those libraries we follow on Facebook. This week's discoveries include highlights from National Library Week, a variety of library programs, and ...

The Social Library, Volume 10

 News / Last Modified: 28 April 2015

We're excited to be publishing Volume 10 of the Social Library, our weekly feature highlighting the great work of those libraries we follow on Facebook.

With definite signs of Spring and of Earth Day/Week, our Facebook feed lit up with color...

More of the Award-Winning Craig Public Library Story

 News / Last Modified: 27 April 2015

With last week's announcement of the recipients of the 2015 National Medal for Museum and Library Service, many of us at OCLC let out a whoop for Amy Marshall and her team at the Craig Public Library on Prince of Wales Island in southeast Alaska...