Marketing & Outreach
Photo courtesy of WyoLibrarian on Flickr.com
Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.
Most Recently Added
News / Last Modified: 01 April 2014Do you want to better know what your community wants and needs? How you can help fill community voids? How you can become a creative catalyst in your community? And most of all how you ensure that community members see your library as a vital communi...
Webinar / Last Modified: 25 March 2014
Archive and related resources from September 20, 2011 webinar with Best Small Library winner and finalists.
Webinar / Last Modified: 20 March 2014
A webinar in collaboration with ARSL exploring ways to develop community connections, especially with local businesses, for libraries to extend their reach and to help build stronger communities.
News / Last Modified: 13 March 2014Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...
News / Last Modified: 13 March 2014The Pew Research Center's Internet & American Life Project has produced a series of reports presenting new research on library services, trends in reading habits and patron needs in the digital age. This three-year research program is funded by t...