Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Libraries Can Get $10,000 a Month in Google Ads for Free. Here's how.

 News / Last Modified: 12 June 2017

Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

Pew Type-ifies Library Users with New Quiz

 News / Last Modified: 06 June 2017

Back in March, The Internet Project at Pew Research released the results from their library engagement poll, From Distant Admirers to Library Lovers-and beyond: A typology of public library engagement in America. This week Pew has released a suppleme...

Best Kept Secret: Marketing the Small & Rural Library

 Webinar / Last Modified: 05 June 2017

Archive and related resources for a webinar presented on June 7, 2012 with Michelle A. McIntyre and Melinda Tanner on marketing and branding techniques for small and rural libraries.

Community Connections: Break with Tradition!

 Webinar / Last Modified: 05 June 2017

A webinar in collaboration with ARSL exploring ways to develop community connections, especially with local businesses, for libraries to extend their reach and to help build stronger communities.

What's Your Story?

 News / Last Modified: 05 June 2017

You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...