Marketing & Outreach
Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.
Most Recently Added
News / Last Modified: 15 June 2016
In May, we asked library staff in our monthly Crossroads poll what their libraries are doing in the area of outreach to Spanish-speaking and Latino communities.
Of the 37 library staff who responded, the majority have explored many different w...
Webinar / Last Modified: 01 June 2016
Join us for this webinar to learn about the impacts and outcomes of Geek the Library, the national public awareness campaign that has increased public support and funding for libraries around the country.
Document / Last Modified: 24 May 2016
A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.
Webinar / Last Modified: 13 May 2016
This webinar presents strategies for library outreach to and engagement with Latino and Spanish-speaking communities, laying the groundwork for successful programming.
News / Last Modified: 31 March 2016
Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...