Marketing & Outreach
Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.
Most Recently Added
Document / Last Modified: 24 May 2016
A library in rural southeastern Ohio has developed a broad range of relationships that forms a web of mutual support and good will.
Webinar / Last Modified: 13 May 2016
This webinar presents strategies for library outreach to and engagement with Latino and Spanish-speaking communities, laying the groundwork for successful programming.
News / Last Modified: 31 March 2016
Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...
News / Last Modified: 30 March 2016
This week the Institute of Museum and Library Services (IMLS) released the report Public Libraries in the United States Survey: Fiscal Year 2013, which found shifts in Americans' interaction with public library materials, programs and services. <...
News / Last Modified: 18 March 2016
The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...