Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Small Libraries, Big Community

 News / Last Modified: 12 January 2017

With travel costs high and libraries busier than ever, library staff are using online technologies to connect and learn. Over 300 librarians attended the Februrary 28, 2013, free one-day online conference, Big Talk From Small Libraries, aimed at libr...

What's Your Story?

 News / Last Modified: 06 January 2017

You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...

The Iron is HOT: Libraries as Innovative & Creative Community Catalysts

 Webinar / Last Modified: 30 December 2016

This webinar helps to define the successful library as one that serves as a vibrant and active community center. Learn how to take a leadership role as a creative catalyst – exploring new ways to build partnerships, strengthen community and contribut...

The Power of Image: presenting with the brain in mind

 Webinar / Last Modified: 30 December 2016

This webinar archive, with Betha Gutsche, covers key concepts of strong visual communication and explore simple tips and tricks that will punch up your presentations and wake up your audience.

Taming Tech Tools for Libraries

 Webinar / Last Modified: 28 December 2016

Join this webinar to explore a toolbox of 25+ free tech tools that you can use to help your library better serve patron needs and to work smarter.