Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Mean Tweets: Librarian Edition!

 News / Last Modified: 13 April 2017

The team at the Invercargill City Libraries and Archives in New Zealand decided to create a little humor of their own in the spirit of late-night show host Jimmy Kimmel’s Mean Tweets series, where celebrities read some unpleasant tweets about them, p...

Success Adapted: The Story of Flat Rex

 News / Last Modified: 06 March 2017

I attended a webinar presented by a small town librarian (Becky Baker, in Community Connections) and she talked about ways that she was able to get the community involved in promoting the library. Local businesses would host the summer...

The Social Library, Volume 3

 News / Last Modified: 21 February 2017

Welcome to the third installment of our new weekly feature highlighting some of the amazing work coming from libraries we follow on Facebook. A number of libraries are celebrating 2015 Teen Tech Week and Women's History Month.

Here are th...