Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Library Spotlight: Senior Programs at Westerville Public Library

 News / Last Modified: 31 March 2016

Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...

IMLS FY 2013 Public Libraries Survey Reveals Increase in Participation

 News / Last Modified: 30 March 2016

This week the Institute of Museum and Library Services (IMLS) released the report Public Libraries in the United States Survey: Fiscal Year 2013, which found shifts in Americans' interaction with public library materials, programs and services. <...

Big Talk (Ideas, Collaboration, Difference) from Small Libraries 2016

 News / Last Modified: 18 March 2016

The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...

February Poll Results: Libraries and Civic Engagement

 News / Last Modified: 15 March 2016

In our February 2016 WebJunction Crossroads poll, we explored the ways in which public libraries support civic engagement. This concept has been applied in a number of different ways, ranging from services and programs for newcomers, resources for vo...

Nourish Strong Partnerships to Foster Health Education

 News / Last Modified: 09 March 2016

Public library staff expedite impact in their communities. They are supreme connectors and agents of collaboration, for users and the numerous other local organizations that serve them. We have enthusiastically featured many examples of public librar...