Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Geek the Library: Impact and Outcomes

 Webinar / Last Modified: 24 November 2014

Join us for this webinar to learn about the impacts and outcomes of Geek the Library, the national public awareness campaign that has increased public support and funding for libraries around the country.

Success Adapted: The Story of Flat Rex

 News / Last Modified: 05 November 2014

I attended a webinar presented by a small town librarian (Becky Baker, in Community Connections) and she talked about ways that she was able to get the community involved in promoting the library. Local businesses would host the summer...

Taming Tech Tools for Libraries

 Webinar / Last Modified: 30 October 2014

Join this webinar to explore a toolbox of 25+ free tech tools that you can use to help your library better serve patron needs and to work smarter.

Spark Your Project: Tech Tools for Libraries

 News / Last Modified: 27 October 2014

Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...