Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Spark Your Project: Tech Tools for Libraries

 News / Last Modified: 30 September 2014

Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...

GeekHunt: Geek the Library in Austin, Texas

 News / Last Modified: 29 September 2014

So you're visiting Austin, Texas, sitting outside enjoying some local barbecue, and a bus passes by featuring three things: a stunning photo of Grammy nominated local band Grupo Fantasma, the Austin Public Library logo, and the message: "Nosenlo...

Outside the Lines: A Chat with Stacie Ledden and Amber DeBerry

 News / Last Modified: 29 September 2014

Have you felt the need to re-state the purpose and role of your library in the community? Have you wondered if patrons and community members can be re-introduced to the dynamic center of community your library has evolved into? That is exactly what O...

Pinterest and Libraries

 Document / Last Modified: 24 September 2014

A collection of recent articles and links to libraries using Pinterest.

Taming Tech Tools for Libraries

 Webinar / Last Modified: 22 September 2014

Join this webinar to explore a toolbox of 25+ free tech tools that you can use to help your library better serve patron needs and to work smarter.