Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Geek the Library: Impact and Outcomes

 Webinar / Last Modified: 08 October 2015

Join us for this webinar to learn about the impacts and outcomes of Geek the Library, the national public awareness campaign that has increased public support and funding for libraries around the country.

The Social Library, Volume 32

 News / Last Modified: 06 October 2015

This week's edition of our Social Library series brings inspiration from innovators engaging with communities in libraries, schools, farmer's markets and through art. We're pleased to recognize the libraries in volume 32 for providing learning opport...

The Social Library, Volume 33

 News / Last Modified: 06 October 2015

Welcome to Volume 32 of our Social Library series in which we're highlighting libraries who are hosting events that reach across all kinds of communities, with all sorts of needs and interests. A book festival, a community reads program and a new uku...

The Social Library, Volume 31

 News / Last Modified: 29 September 2015

In Volume 31 of our Social Library series we're highlighting five libraries whose programs and events are bringing community together and showcasing the creative and innovative things happening in and around libraries. From best dressed zucchinis to ...

The Social Library, Volume 30

 News / Last Modified: 22 September 2015

We've reached an even Volume 30 in our Social Library series and we're thrilled to continue to highlight new and innovative approaches to programming, services and marketing from libraries around the globe. This week libraries are kicking off Hispani...