Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 39

 News / Last Modified: 24 November 2015

In Volume 39 of our Social Library series, we're excited to showcase libraries who have done a wonderful job, especially with photos, engaging with their communities. From "Month of Thanks" to "Family Reads Week," these libraries ...

The Social Library, Volume 40

 News / Last Modified: 23 November 2015

It's hard to believe we've already reached Volume 40 of our Social Library series! We continue to discover new ways libraries are connecting with their communities, in creative spaces, through innovative programs and in meaningful and impactful ways....

The Social Library, Volume 38

 News / Last Modified: 23 November 2015

We're pleased to bring you Volume 38 of our Social Library series, with some wonderful examples of libraries connecting with their communities. We're featuring a monthly reading group that encourages social media engagement, a library providing a spa...