Marketing

Kids with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

Be Fearless: Public Speaking for Librarians

 Webinar / Last Modified: 17 May 2017

Join us for this webinar to learn some basic skills for preparing and delivering speeches, plus tips to manage your nervousness and make your library presentations more memorable.

Leading toward Unfathomable Futures

 News / Last Modified: 15 May 2017

Last spring, I visited the Library of Congress for the very first time. As an aspiring librarian and unabashed lover of North American history, this was heaven. One of my favorite exhibits was Thomas Jefferson's Library, which is a reconstruction of ...

Success Adapted: The Story of Flat Rex

 News / Last Modified: 15 May 2017

I attended a webinar presented by a small town librarian (Becky Baker, in Community Connections) and she talked about ways that she was able to get the community involved in promoting the library. Local businesses would host the summer...

Taming Tech Tools for Libraries

 Webinar / Last Modified: 08 May 2017

Join this webinar to explore a toolbox of 25+ free tech tools that you can use to help your library better serve patron needs and to work smarter.

Spark Your Project: Tech Tools for Libraries

 News / Last Modified: 05 May 2017

Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...