Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

How to Tell Library Stories

 Document / Last Modified: 17 August 2016

An article exploring ways of telling the library story using examples from the library field and from the work of Robert McKee.

The Power of Image: presenting with the brain in mind

 Webinar / Last Modified: 15 August 2016

This webinar archive, with Betha Gutsche, covers key concepts of strong visual communication and explore simple tips and tricks that will punch up your presentations and wake up your audience.