Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Success Adapted: The Story of Flat Rex

 News / Last Modified: 06 March 2017

I attended a webinar presented by a small town librarian (Becky Baker, in Community Connections) and she talked about ways that she was able to get the community involved in promoting the library. Local businesses would host the summer...

The Social Library, Volume 3

 News / Last Modified: 21 February 2017

Welcome to the third installment of our new weekly feature highlighting some of the amazing work coming from libraries we follow on Facebook. A number of libraries are celebrating 2015 Teen Tech Week and Women's History Month.

Here are th...

Small Libraries, Big Community

 News / Last Modified: 10 February 2017

With travel costs high and libraries busier than ever, library staff are using online technologies to connect and learn. Over 300 librarians attended the Februrary 28, 2013, free one-day online conference, Big Talk From Small Libraries, aimed at libr...

What's Your Story?

 News / Last Modified: 31 January 2017

You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...

Community Engagement and Staff Development at All Levels

 News / Last Modified: 25 January 2017

Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...