Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Community-Led Libraries

 Document / Last Modified: 19 August 2014

Links to resources and articles related to the efforts and outcomes of a four-year Canadian libraries project involving communities in the development and delivery of library services.

Libraries are Development

 News / Last Modified: 04 August 2014

Around the globe, libraries are a force to be reckoned with. A recent webinar highlighted cutting-edge libraries in developing and transitioning countries that are empowering their communities to achieve local goals. Presenters Bill Cartwright, Presi...

Virtual Connections

 Webinar / Last Modified: 25 July 2014

Archive and related resources for a webinar presented on April 10, 2012 by Melanie Hedgespeth and Randy Merrell on libraries and Pinterest, QR Codes and Google Plus.