Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Virtual Connections

 Webinar / Last Modified: 25 July 2014

Archive and related resources for a webinar presented on April 10, 2012 by Melanie Hedgespeth and Randy Merrell on libraries and Pinterest, QR Codes and Google Plus.

Worth a Thousand Words: Library Snapshot Day

 Webinar / Last Modified: 25 July 2014

A webinar exploring ways to use Library Snapshot Day to grow an image collection that can be used to build community awareness and to demonstrate the impact and reach of your library's services.

Photographs Tell the Tale of Libraries

 News / Last Modified: 25 July 2014

In recognition of the role of libraries in social, intellectual, and community life, famous photographers have spent years bearing witness to this institution that continues to form the foundation of democracies around the world.

Robert Dawson...

Libraries are Development

 News / Last Modified: 25 July 2014

Around the globe, libraries are a force to be reckoned with. A recent webinar highlighted cutting-edge libraries in developing and transitioning countries that are empowering their communities to achieve local goals. Presenters Bill Cartwright, Presi...