Marketing & Outreach

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Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

Spring into Health

 News / Last Modified: 11 February 2016

It may seem hard to believe, but spring is just around the corner. (It's true—Punxsutawney Phil has verified it!) For many people, spring represents a time to get outside, get active and get healthy. For me, this looks like more bike rides in my Seat...

January Poll Results: Community Engagement Programs

 News / Last Modified: 04 February 2016

In January we asked Crossroads readers what community engagement program they are looking forward to the most this year and, related, what their top engagement challenge or opportunity is for 2016. Responses varied over many topics but overall reveal...

December Poll Results: Library Websites

 News / Last Modified: 06 January 2016

In anticipation of our January webinar, Enhancing Your Library's Web Presence with WordPress, WebJunction's December poll reached out to Crossroads readers to understand a bit more about your library's website, who manages it, your plans for updates ...