Marketing & Outreach

marketing
Photo courtesy of WyoLibrarian on Flickr.com

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 5

 News / Last Modified: 24 March 2015

With the fifth installment of the Social Library, our weekly feature highlighting the great work of those organizations we follow on Facebook, we find libraries sharing music with their communities, another supporting budding entrepreneurs, new resea...

Vote for Our ALA Ignite Session

 News / Last Modified: 23 March 2015

Going to ALA this summer? Pick your favorite ignite session proposals by March 31 to boost their chance of being selected. Decisions are based in part (30%) on votes from ALA members.

If you want to get inspired by an ignite session about key ...

The Social Library, Volume 4

 News / Last Modified: 17 March 2015

Welcome to the fourth installment of our weekly feature highlighting some of the amazing work coming from libraries we follow on Facebook. Many libraries celebrated Pi Day on 3.14.15, and it was touching to see all the libraries honoring Terry Pratch...

The Social Library, Volume 3

 News / Last Modified: 10 March 2015

Welcome to the third installment of our new weekly feature highlighting some of the amazing work coming from libraries we follow on Facebook. A number of libraries are celebrating 2015 Teen Tech Week and Women's History Month.

Here are th...