Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 22

 News / Last Modified: 29 July 2015

In Volume 22 of our Social Library series, we're showcasing the great work of libraries on Facebook who are going the extra mile to meet their patrons wherever they are. These libraries are reaching out into the community via snail mail, bringing the...

The Social Library, Volume 21

 News / Last Modified: 28 July 2015

With summer zipping by, it's nice to pause to appreciate the gems in Volume 21 of our Social Library series. Each Tuesday, WebJunction showcase libraries we follow on Facebook, and the great work they're doing to support and connect with their commun...

The Social Library, Volume 23

 News / Last Modified: 28 July 2015

We were thrilled to hear from three libraries who have been following our Social Library series who asked that we share, with you, their wonderful examples of outreach. So in Social Library, Volume 23 we're pleased to be showcasing our first set of l...

Advocacy in Action Video Contest Now Open for Submissions

 News / Last Modified: 24 July 2015

Have you conducted a library awareness campaign or taken on an advocacy challenge? Create a 60-second video showcasing your library's successful campaign or an advocacy victory your library has achieved in your community. Five video submissions will ...