Marketing & Outreach

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Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 1

 News / Last Modified: 25 February 2015

We’re launching a new weekly feature to help surface some of the amazing work we see coming from libraries we follow on Facebook. We thought it would be a great way to take advantage of the virtual tour we can take, thanks to social media, and to pro...

IMLS Survey Report: Public Libraries in FY2012

 News / Last Modified: 17 February 2015

This week, the Institute of Museum and Library Services (IMLS) released the report for the Public Libraries in the United States Survey: Fiscal Year 2012, an analysis of the most comprehensive annual data collection of U.S. public library statistics....

Geek the Library: Impact and Outcomes

 Webinar / Last Modified: 04 December 2014

Join us for this webinar to learn about the impacts and outcomes of Geek the Library, the national public awareness campaign that has increased public support and funding for libraries around the country.