Marketing & Outreach

Photo courtesy of WyoLibrarian on

Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.

Most Recently Added

The Social Library, Volume 27

 News / Last Modified: 25 August 2015

Welcome to Volume 27 of our Social Library series! This week brings innovative examples of libraries providing readers advisory, growing early literacy skills, making connections with community businesses, and of librarians on cycles! Every day, libr...

The Social Library, Volume 26

 News / Last Modified: 25 August 2015

In Volume 26 of our Social Library series we're featuring libraries who are creating community engagement opportunities both online, and face-to-face. One library has invited patrons to help celebrate, in a unique way, their 75 anniversary, and anoth...

The Social Library, Volume 25

 News / Last Modified: 18 August 2015

Libraries featured in this week's edition of our Social Library series are creating and sustaining deep connections with their communities via Facebook. From state senators to school superintendents, and with powerful photos and videos, the library's...

The Social Library, Volume 24

 News / Last Modified: 14 August 2015

In this week’s edition of our Social Library series we’re showcasing libraries who are using videos in innovative ways for programming and outreach, and others who are raising funds for their libraries, while promoting healthy living through exercise...