Marketing & Outreach
Photo courtesy of WyoLibrarian on Flickr.com
Core to the success of your library, effective marketing and outreach does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country. Learn how to reach out to all in your community including those populations new to the area or non-traditional patrons who could benefit from your services and programs.
Most Recently Added
Webinar / Last Modified: 09 May 2013
Archive and related resources from September 26, 2011 webinar with Tracey Jones-Grant, Kenneth Williment, and Randy Gatley on the Working Together Project and ongoing Community-Led library efforts.
Document / Last Modified: 30 April 2013
Try this exercise to sharpen your recognition of effective data visualization.
Webinar / Last Modified: 29 April 2013
Archive and related resources for a webinar presented on June 7, 2012 with Michelle A. McIntyre and Melinda Tanner on marketing and branding techniques for small and rural libraries.
News / Last Modified: 25 April 2013
Geek the Library wants to help U.S. public libraries start local conversations. Libraries in 41 states are using the campaign as a springboard to raise community awareness about the value of the library and the critical funding issues many libraries face. The campaign has been widely available since 2010, but the concept is still viable and continues to garner attention.
Did you know the program is free and participants receive printed materials such as stickers and bookmarks? Participants also get access to online tools and templates that provide guidance for local implementations. Libraries of all sizes and staff capacities—with or without a budget—have reported successful campaigns with notable shifts in local perceptions about the library.
With an additional grant supplement last fall from the Bill & Melinda Gates Foundation to extend availability and reach, the Geek the Library team has enhanced the program’s support structure to fully engage participants (especially library staff) to help improve local impact. The program will keep enrollment open until June 2014, with full support maintained through June 2015.
Document / Last Modified: 26 March 2013
In a renewed look at library outreach, this article considers the what, why, who and how of outreach, with examples of three innovative programs.