Marketing

Patrons with giant library card at festival

Core to the success of your library, effective marketing does not happen on it's own. Begin by understanding marketing, learning from retail, utilizing social media and other internet tools, and explore successful methods and strategies used by libraries around the country.  

Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.

Photo: Multnomah County Library, CC BY-NC-ND 2.0

Most Recently Added

GeekHunt: Geek the Library in Austin, Texas

 News / Last Modified: 03 September 2017

So you're visiting Austin, Texas, sitting outside enjoying some local barbecue, and a bus passes by featuring three things: a stunning photo of Grammy nominated local band Grupo Fantasma, the Austin Public Library logo, and the message: "Nosenlo...

Spark Your Project: Tech Tools for Libraries

 News / Last Modified: 02 September 2017

Tech tools have rapidly emerged to augment digital storytelling, intuitively edit photos and video clips, easily convert complex file formats, and aid team collaboration without a myriad of emails. So, how do you know which tools can effectively help...

Outside the Lines: Libraries Reintroduced

 News / Last Modified: 22 August 2017

Libraries and library staff are skilled in their ability to adapt to meet the changing needs of their communities. Step into today's library, and you might find expanded collections that include everything from telescopes to fishing poles to sewing m...

Outside the Lines: A Chat with Stacie Ledden and Amber DeBerry

 News / Last Modified: 10 July 2017

Have you felt the need to re-state the purpose and role of your library in the community? Have you wondered if patrons and community members can be re-introduced to the dynamic center of community your library has evolved into? That is exactly what O...

Libraries Can Get $10,000 a Month in Google Ads for Free. Here's how.

 News / Last Modified: 30 June 2017

Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

Pew Type-ifies Library Users with New Quiz

 News / Last Modified: 06 June 2017

Back in March, The Internet Project at Pew Research released the results from their library engagement poll, From Distant Admirers to Library Lovers-and beyond: A typology of public library engagement in America. This week Pew has released a suppleme...

Best Kept Secret: Marketing the Small & Rural Library

 Webinar / Last Modified: 05 June 2017

Archive and related resources for a webinar presented on June 7, 2012 with Michelle A. McIntyre and Melinda Tanner on marketing and branding techniques for small and rural libraries.