Marketing

  • GeekHunt: Geek the Library in Austin, Texas

    So you're visiting Austin, Texas, sitting outside enjoying some local barbecue, and a bus passes by featuring three things: a stunning photo of Grammy nominated local band Grupo Fantasma, the Austin Public Library logo, and the message: "Nosenlo...

  • Outside the Lines: A Chat with Stacie Ledden and Amber DeBerry

    Have you felt the need to re-state the purpose and role of your library in the community? Have you wondered if patrons and community members can be re-introduced to the dynamic center of community your library has evolved into? That is exactly what O...

  • Photographs Tell the Tale of Libraries

    In recognition of the role of libraries in social, intellectual, and community life, famous photographers have spent years bearing witness to this institution that continues to form the foundation of democracies around the world.

    Robert Dawson...

  • Conquer Fear at the Podium

    Many of us are asked to speak in public, either at our own library or at other venues, about the resources we have to offer and how we continue to be relevant in the age of Google. How many of us can claim that we never feel nervous, terrified, or un...

  • Pew Type-ifies Library Users with New Quiz

    Back in March, The Internet Project at Pew Research released the results from their library engagement poll, From Distant Admirers to Library Lovers-and beyond: A typology of public library engagement in America. This week Pew has released a suppleme...

  • Strike While the Iron is Hot

    Do you want to better know what your community wants and needs? How you can help fill community voids? How you can become a creative catalyst in your community? And most of all how you ensure that community members see your library as a vital communi...

  • Pew Internet: Advocacy Tools for Librarians

    The Pew Research Center's Internet & American Life Project has produced a series of reports presenting new research on library services, trends in reading habits and patron needs in the digital age. This three-year research program is funded by t...

  • Making Your Place in the Community: The "Outside the Box" Pilot Program and Placemaking

    OCLC, the Project for Public Spaces, and Redbox have been working with several libraries across the country to understand how public libraries can play a key role in being community anchors. They have been doing this by creating shared entertainment ...

  • Community Engagement and Staff Development at All Levels

    Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...

  • If They Know About It and They Care About It: Successful Marketing Strategies

    Libraries are hubs for a wealth of services, programs, classes and other community resources. Librarians spend countless hours preparing not only great collections but also amazing programs and killer services for their specific communities. But just...