Effective Online Outreach: Tools and Tactics for Connecting Communities and Collections
This webinar presents creative and successful strategies for online outreach, connecting users to digital collections, and engaging communities through information.
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How did a small two-person library capture national media attention, become a focus of high-profile museum exhibits, and generate 13 million views of its online photos in just a few years? They built on a framework of eight values to drive innovative services and greatly enhance the information-seeking experience of their users. With a combination of free and low-cost web tools, savvy marketing, and innovations borrowed from archives and museums, Kenn Bicknell embarked on an aggressive digitization and outreach program to push information out to his constituents in creative, engaging ways. Find inspiration and practical ideas that can breathe new life into your collections and keep libraries front and center in users' lives.
Presented by: Kenn Bicknell, Digital Resources Librarian, Los Angeles County Metropolitan Transportation Authority Library and Archive
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- View Webinar Recording (You will be prompted to log in to our free Course Catalog.)
Webinar Attachments
- View slides (pdf)
- View chat (xls)
- View captions (txt)
- Learner Guide (doc) Use alone or with others to extend your learning.
Related Resources and Links
- Metro’s Dorothy Peyton Gray Transportation Library and Archive
- Metro Transportation Library Primary Resources Blog
- Metro Transportation Research Library and Archive on:
- "Better Than Free" Values, inspired by Kevin Kelly, in The Technium blog
- Collective Wisdom: An Exploration of Library, Archives and Museum Cultures by the participants in the Library, Archives and Museum Conference Exchange project (Kenn was part of the Collective Wisdom cohort!)
News Aggregation & Dissemination
- “News Use Across Social Media Platforms, 2016” Pew Research Center
- Paper.li digital newspaper platform
- Metro Transportation Library Transportation Headlines digital newspaper
- San Diego Zoo Global Library Zoo & Conservation News digital newspaper
Community Curation
- LA as Subject: Collectively Preserving, Archiving and Sharing the History and Culture of the Los Angeles Region
- Lost L.A. documentary film series (See also, “L.A. Archives Have Their Own TV Show,” in Library Journal, 28 April 2016)
- Metro Transportation Research Library & Archives’ 11,000+ digital image collection on Flickr (accessed 13+ million times)
- Tiki-Toki Interactive timelines:
- Union Station 75th Anniversary on Tiki-Toki
- "Before The Blue Line": Los Angeles – Long Beach Transit, 1901-1991 on Tiki-Toki
- Union Station 75th Anniversary on Tiki-Toki
- StoryMap (interactive timeline with dynamic background)
- PeoplePlotr interactive family trees
- Los Angeles Transit History family tree on PeoplePlotr
- Los Angeles Transit History family tree on PeoplePlotr
Strategic Collaboration
- LA as Subject Archives Bazaar
- Historypin
- Metro Transportation Research Library & Archive on Historypin
- 1984 Summer Olympics tour on Historypin.
- Metro Transportation Research Library and Archive online calendar
- "Never Built Los Angeles" A+D Museum exhibit
- "Overdrive: L.A. Constructs The Future" Getty Museum exhibit
Date
29 June 2017
Time
3:00 PM – 4:00 PM
Eastern Daylight Time, North America [UTC -4]
Venue
Webinar
Webinar presenter Kenn Bicknell
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