Professor Kathi Inman Berens and Associate Professor Rachel Noorda from Portland State University present valuable insights into Gen Z library use, the paradoxes in their beliefs and actions, and key data points that contribute to a broader understanding of how this group interacts with libraries. Their 2025 data show how libraries remain relevant to this demographic and can offer tips on how to strengthen that connection. Participants will leave with a better understanding of how libraries can support Gen Z and promote services that resonate with younger audiences. 

Presented by:

• Professor Kathi Inman Berens, Portland State University 
• Associate Professor Rachel Noorda, Researcher, University

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