Being able to demonstrate the impact your library is having on the community can convince decision makers, funders and voters to support your library. Find resources to help gather evidence, use data, and tell the stories that demonstrate the value of the library and show the return on investment it brings to the community. Learn how to amplify your library's value so that you may continue to make a difference in people's lives.
Explore the Advocacy in Action section to learn more about the vital role of public libraries and how to educate the public about the critical funding issues many libraries face. Materials, resources and support are available to libraries who want to engage the support of local community members through fun and innovative campaigns.
Self-paced courses and webinar recordings on this topic are freely available in the WebJunction Course Catalog.
Most Recently Added
Webinar / Last Modified: 27 June 2017
Part three in a three-part webinar series about Measures that Matter, a project from IMLS and COSLA, surveying the current state of public library data, assessing current strengths and weaknesses and formulating a plan for future action.
Webinar / Last Modified: 13 June 2017
Part two in a three-part webinar series about Measures that Matter, a project from IMLS and COSLA, surveying the current state of public library data, assessing current strengths and weaknesses and formulating a plan for future action.
Document / Last Modified: 08 June 2017
Understand your library's place in your community, both as a physical space and as an influence in people's lives.
News / Last Modified: 06 June 2017
Back in March, The Internet Project at Pew Research released the results from their library engagement poll, From Distant Admirers to Library Lovers-and beyond: A typology of public library engagement in America. This week Pew has released a suppleme...
Webinar / Last Modified: 06 June 2017
This webinar presents a sustainable volunteer training and management model to apply when libraries have big dreams but lack the staffing required to pursue them.
News / Last Modified: 06 June 2017
Are you headed to the ALA Annual Conference in San Francisco? Several members of the WebJunction team will be there and invite you to participate in these events! We'll also be sharing our thoughts and insights back with the WebJunction community in ...
Webinar / Last Modified: 05 June 2017
A webinar presenting research from the Pew Research Center’s Internet & American Life Project, providing insight on what types of services Americans value in their library and what types of services they would like to see their library start to offer...
Document / Last Modified: 05 June 2017
An introduction to "telling your library story" by Chris Rippel, Central Kansas Library System, and a collection of stories of how libraries change lives and build community.
News / Last Modified: 05 June 2017
You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...
News / Last Modified: 24 May 2017
How many times have you tried to get the word out about the important work happening in your library? How many times have you tried to convince your community, politicians, and even colleagues of the value of the library? After attending Jamie LaRue’...