Let the Sparks Fly: 12 Ways to More Effective Marketing
Creativity is liberating. It is challenging. Creativity, as some maintain, is at the heart of philanthropy. It is also a key ingredient for conducting inspiring marketing of your library services – though not the only one.
In a recent WebJunction webinar, our dynamic guest presenter Jamie Matczak of the Nicolet Federated Library System in Wisconsin provided her insights on 12 Ways to More Effective Marketing. We've captured a condensed version of a few key tips below – and suggest you review the full archive to tap into the rest, along with the rich discussion and resource sharing that emerged from... Read more