Marketing in libraries is often an afterthought rather than a priority embedded in planning. But times are changing! Community members now have more choices for books, information, entertainment and assistance. Don’t let your library become invisible due to perceived lack of time, money or marketing savvy. Jamie will help you think differently to achieve the basics of effective marketing without a ton of money or staff. From promotional videos to eye-catching emails, you'll learn about marketing techniques and tools available to even the smallest of libraries. Discover simple ways to gain attention and increase attendance.

Presented by: Jamie Matczak, Nicolet Federated Library System, Wisconsin

Access Recording

• View Webinar Recording (You will be prompted to log in to our free Course Catalog.)
  

Webinar Attachments

• View slides (pdf)
  
• View chat (xls)
• Learner Guide (doc) Use alone or with others to extend your learning.
  

Related Resources and Links

• Written Recap of webinar
  
• Seinfeld Clip: http://www.youtube.com/watch?v=VSKn8RlD7Is 
  
• Videopad: http://www.nchsoftware.com/videopad/
  
• Animoto: https://animoto.com/
  
• Conference Promotion Video: https://www.youtube.com/watch?v=d_aLjAsNuSI
• istock: http://www.istockphoto.com/
  
• gettyimages: http://www.gettyimages.com/
  
• Canva: https://www.canva.com/
  
• Lucidpress: https://www.lucidpress.com
  
• piktochart: http://piktochart.com/ 
  
• postermywall: http://www.postermywall.com/
  
• Weebly: http://www.weebly.com/
• Wix: http://www.wix.com/
  
• Study on jargon Jamie mentioned, Student Preferences in Library Website Vocabulary
• Finding Free Images to Use in Your Library
• Shared in Chat:
  
  • To find Meme history: http://knowyourmeme.com/
    
  • Laura Solomon's blog
  • Screencast-O-Matic
  • https://www.fiverr.com/
  • PiktoChart for Non-Profits
  • http://www.picmonkey.com
  • LibraryAware