As you plan your launch, don’t forget to represent the campaign in the library.

The campaign may bring first-time visitors into the library. How you represent the campaign in the library will help educate newcomers, and encourage patron interest and excitement for the campaign. The object is to get people talking. Be sure to give them plenty of opportunities:

• Display posters, and use them as giveaways and/or ask patrons to take them out in the community to display in local businesses, community spaces, etc.
• Create campaign displays around the library.
• Purchase large hanging banners for use outside of the library, if you have the budget and zoning laws allow.
• Add campaign-themed wallpaper and/or static screensavers to library computers.
• Play the campaign-related compilation videos in the lobby. You can also feature images on a laptop, flat screen TV or a digital photo frame.
• Create a campaign wall or educational displays that introduce ‘geek’ as a verb and allow people to tell you what they geek.
• Keep handouts available at the checkout counters and other library spaces where people congregate.
• Introduce the campaign on the library Web site and any appropriate social networking Web sites. Use digital banner ads.
• Get your staff involved by asking them to wear campaign t-shirts or stickers on specific days. Take staff photos and create customized posters for an in-library or online display. You can also feature weekly profiles of what staff geeks on the library Web site.
• Create custom stickers or buttons for staff.
• Connect library programs to the campaign theme