Campaign Launch Advice
It takes time to build awareness about Geek the Library in your community, but starting out with a bang helps. Make launch of the awareness campaign a big deal—one that encourages the entire community to get involved.
Plan your launch event outside of the library, if possible, and make it a community-focused campaign from day one!
- Hold an informal press conference or have a party, or have a booth at an existing local event where members of the community and the media are going (e.g., high school athletic games and festivals). Invite community leaders such as elected/appointed officials, business owners and local celebrities. And don’t forget the media!
- Tell people how the campaign will show up in the community and how the public can engage. Give away Geek the Library materials and take the opportunity to tell people about the campaign and the important role your library plays in your community.
- Don’t forget to mention geekthelibrary.org and any upcoming events.
Launching in the library
If you have your launch event in the library, give people in the community a reason to attend. Make it a party and decorate! (Be sure to also put up Geek the Library posters and have educational materials available for people to take home.)
- Promote the launch on your Web site and social networking Web sites.
- Use the Geek the Library postcards as invitations to influential members of your community and key library supporters.
- Create a geek board or wall for attendees to share what they geek.
- Use a digital photo frame to display the campaign images and key messages.
Introduce the awareness campaign in the media
- Prior to launch, write an editorial article and submit to a local newspaper or magazine. Introduce the campaign, and explain how they can take part.
- Contact local media to explain the awareness campaign and what to expect in the coming months. Be sure to invite them to the launch!