Marketing

  • Pew Internet: Advocacy Tools for Librarians

    The Pew Research Center's Internet & American Life Project has produced a series of reports presenting new research on library services, trends in reading habits and patron needs in the digital age. This three-year research program is funded by t...

  • Making Your Place in the Community: The "Outside the Box" Pilot Program and Placemaking

    OCLC, the Project for Public Spaces, and Redbox have been working with several libraries across the country to understand how public libraries can play a key role in being community anchors. They have been doing this by creating shared entertainment ...

  • Community Engagement and Staff Development at All Levels

    Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...

  • If They Know About It and They Care About It: Successful Marketing Strategies

    Libraries are hubs for a wealth of services, programs, classes and other community resources. Librarians spend countless hours preparing not only great collections but also amazing programs and killer services for their specific communities. But just...

  • Social Media Information Blast

    Well over 400 people attended today’s WebJunction webinar on Social Media Use by Libraries, presented by Dr. Roberto Gallardo of Mississippi State University Extension Service.

    Before the session had even gotten started, attendees began postin...

  • Interpreting Data for Big Impact

    “No matter how good your data are, you still need stories.” (PEW director Lee Rainie)

    When the PEW Research Center issued a January report on Library Services in the Digit...

  • Small Libraries, Big Community

    With travel costs high and libraries busier than ever, library staff are using online technologies to connect and learn. Over 300 librarians attended the February 28, 2013, free one-day online conference, Big Talk From Small Libraries, aimed at libra...

  • Presentations Made Better by PowerPoint. Really.

    As library professionals, we give a lot of presentations. We present at conferences, to our board, to our patrons, and we are even called upon to present to our immediate colleagues. It’s probably why so many of us feel the pressure to become better ...

  • Core Library Value: Tools for telling it over and over

    With all of the library advocacy tools and efforts in play, one might hope to never again read an op-ed piece that claims the library is a dying institution in this age of Google and smartphones. However, the message has not reached everyone in spite...