Advocacy

  • Getting Feedback with Patron Surveys: West Custer County Library

    Checking in with patrons is important, whether to measure awareness, satisfaction, or to get input before small or big changes. However, many factors can keep libraries from obtaining that feedback—lack of staff time or experience, for example. <...

  • IMLS FY 2013 Public Libraries Survey Reveals Increase in Participation

    This week the Institute of Museum and Library Services (IMLS) released the report Public Libraries in the United States Survey: Fiscal Year 2013, which found shifts in Americans' interaction with public library materials, programs and services. <...

  • Bite-sized Advocacy, Part 2: Be Unexpected - Creative Marketing to Attract Attention

    It doesn't take a Super Bowl-sized advertising budget to get powerful messages about your library in front of your community in unexpected venues. However, research shows that to be most effective at reaching your advocacy goals, you'll need to get t...

  • Bite-sized Advocacy, Part 1: Take Time to Plan

    Those of us living in the smoky western US this summer are keenly aware of the tremendous resources it takes to manage and respond to a fire. In libraries, situations arise every day that—like fires—require intense focus and quick response depending ...

  • Video: Helping the Community Tell the Story

    In this short video, Sara DeVries, communications manager at Herrick District Library in Holland, Michigan, shares ways in which her library increased their advocacy efforts by building key relationships within their community. They have enabled the ...

  • GeekHunt: Geek the Library in Austin, Texas

    So you're visiting Austin, Texas, sitting outside enjoying some local barbecue, and a bus passes by featuring three things: a stunning photo of Grammy nominated local band Grupo Fantasma, the Austin Public Library logo, and the message: "Nosenlo...

  • Outside the Lines: A Chat with Stacie Ledden and Amber DeBerry

    Have you felt the need to re-state the purpose and role of your library in the community? Have you wondered if patrons and community members can be re-introduced to the dynamic center of community your library has evolved into? That is exactly what O...

  • Re-Imagining Public Libraries

    The Atlantic Monthly video-essay 'Why Libraries Matter' follows people around New York's boroughs as they talk about why they visit public libraries. Whether their patrons are completing unfinished college degrees, filling out online applications to ...

  • Public Libraries Promote Health

    The recently published 2013 Digital Inclusion Survey Report reveals some key features about public libraries in USA and how they serve their communities. Funded by the IMLS (Institute of Museum and Library Services) and conducted by the American Libr...

  • Strike While the Iron is Hot

    Do you want to better know what your community wants and needs? How you can help fill community voids? How you can become a creative catalyst in your community? And most of all how you ensure that community members see your library as a vital communi...