Renew your sense of hope for the longtime viability of public libraries. Presenter Mary Lou Carolan sees amazing and out-of-the-ordinary opportunities for your library to serve as a vibrant and active community center. The library can be the creative catalyst to ignite community enthusiasm. Learn about the ‘Inside/Outside Approach’ and other engaging and fun marketing practices. Find out how to implement ‘placemaking’ for lighter, quicker, cheaper ways to attract more users. And catch the sense of urgency that libraries need to act now:  Hope, Opportunity, Time – strike while the iron is HOT! 

This webinar is hosted in collaboration with Geek the Library, a community awareness campaign.

Presented by: Mary Lou Carolan, director, Wallkill Public Library, New York

Access Recording

• View Webinar Recording (You will be prompted to log in to our free Course Catalog.)

Webinar Attachments

• View slides (pdf)
  
• View chat (xls)
• Guide: Innovative Marketing Initiatives Service Assessment (doc) Use alone or with others to extend your learning.

Related Resources and Links

• Read webinar recap
• Geek the Library
  
• Geek the Library Case Study: Wallkill Public Library
• Blueprint for your library marketing plan a guide to help you survive and thrive
• Mary Lou Carolan on Gates foundation blog, Getting Sports Fans to "Geek the Library"
• Project for Public Spaces
  
  • Citizen Placemaker: Mary Lou Carolan Brings the Library Out Onto the Lawn
• Mary Lou is a contributor to these books:
  • Library Youth Outreach: 26 Ways to Connect With Children, Young Adults and Their Families
  • Marketing Your Library: Tips and Tools That Work
    
• Simon Sinek, Start with Why: How great leaders inspire action
• Shared in Chat:
  • Corinne Hill: LJ’s 2014 Librarian of the Year
  • Making Room for Innovation, Library Journal
    
  • Check out the video about Amy Marshall's library Craig Public Library in Alaska. (She was active in chat!)