Learn how to tell a succinct, powerful story about the value of libraries. Based on OCLC's "From Awareness to Funding" and the latest findings of brain research, this session focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

Presented by: Jamie LaRue, director, Douglas County Libraries (CO), blogger, and chair of committee who created The Big Hairy Audacious Goal, a public library advocacy initiative.

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Related Resources and Links

• Read webinar recap
• From Awareness to Funding: A study of library support in America
• The Big Hairy Audacious Goal, Colorado Public Library Advocacy Initiative
• Recommended Books:
  • The Happiness Hypothesis, by Jonathan Haidt
  • How We Decide, by Jonathan Lehrer
  • My Stroke of Insight, by Jill Bolte Taylor
  • Being Wrong, by Kathryn Schulz
• Hennen's American Public Library Ratings
• Value and Vision, by Eleanor Jo "Joey" Rodger
• Kathryn Schulz: On being wrong TED Talk