You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

Presented by: Ned Potter, author of the Library Marketing Toolkit, speaker, and academic librarian at the University of York, UK

Access Recording

• View Webinar Recording (You will be prompted to log in to our free Course Catalog.)
• View YouTube Recording of live stream

Webinar Attachments

• View Slides (pdf)
• View Chat (xls)
• View Captions (txt)
• Learner Guide (doc) Use alone or with others to extend your learning.

Related Resources and Links

• Read webinar recaps from WebJunction and Ned Potter
• WebJunction's Marketing & Outreach section
• Read the blog at thewikiman.org
  
• More specifics about the book Library Marketing Toolkit
• More on why marketing libraries is like marketing mayonnaise
  
• Topeka & Shawnee County Public Library and David Lee King
• 10 Golden Rules To Take Your Library’s Twitter Account to the Next Level
• Research on libraries and library use to inform your marketing
  
  • Pew Internet > Libraries

Shared in Chat:

• Library Value Calculator:  http://www.maine.gov/msl/services/calculator.htm
• Suggestions on responding to negative reviews of library (from Andy Sernovitz)
• WebJunction webinar on Library Social Media Use