Why the Web?
A creative and sustainable Web presence is becoming essential for libraries. Whether your library is using the Web for fundraising, information retrieval, communications, or publicity, a Web site provides a cost-effective way to reach thousands of people instantly.
The Web is changing the way the entire world exchanges information. What used to take days of research -- including travel time, library time, note taking, and synthesis of information - now can be accomplished in a matter of hours, thanks to the Web. Consider the following advantages:
See TechSoup guide Michael Stein's Primer on Online Fundraising for Non-profit Organizations.
For more details on the ways in which non-profits can use the Web, see TechSoup guide Rick Christ's article The Stages of Site Development.
Making the vision a reality
The global village that the Web can produce is a compelling vision -- but for many libraries, it is not yet a reality. Most libraries find that it takes awhile to tailor their Web presence to reach and serve their audience. It also takes take awhile to market and promote the site to potential users.
It is no small task to create and maintain a Web site. Once you decide you want a site, you will be faced with a wide range of options, and you will need to make some informed decisions based on your budget and your goals. The article, Planning Your Web Site, will orient you to the decision-making process.
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