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RE: Re: Is the nature of Reference Service changing?
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Is the nature of Reference Service changing?
4:02 PM EST 11/10/04
We are about to have a big meeting with our department on the topic of "Is the Nature of Reference Changing". We are going to take a good hard look at our jobs and see what direction we are heading.

I would be interested to see if anyone else has felt the shift in what they do at the reference desk? We feel that our work at the actual reference desk is now a lot more clerical and routine in nature than it used to be (we administer the SAM system, stamp parking passes, place holds, etc) and that our bigger contribution to the library is what happens behind the scenes. Here is our actual debate question... I would love to see responses to this from other WJ members:

How does performing routine tasks at the reference and welcome desks influence how we are perceived by the public and their information seeking behavior within the library. Does performing these routine tasks prevent us from being able to answer “real” reference and readers’ advisory questions, and, more importantly, does it prevent the public from even asking us, thereby creating a vicious cycle—if we are only doing routine tasks, why do we need a librarian to do them?


Message was edited by: JanieH
Re: Is the nature of Reference Service changing?
3:00 PM EST 11/9/04 as a reply to Janie Hermann.
This is a great topic, Janie. Thanks for posting.

I do believe that reference is changing - or should change - to a customer service focus. When patrons are in the library, the primary task of the reference librarian should be (this is all in my view, of course) to make sure that they are offered assistance, that they receive adequate assistance if they want it, that everyone is finding what they need.

Ever since the Seattle Public Library opened their new building downtown, this type of shift in library reference service is very apparent. It's great! Librarians roam around the floor, offering to help out. There is no longer a major division between the reference librarian and the patron (the desk is even, mostly, gone). It's very exciting to go into our library and see that happening.
Re: Is the nature of Reference Service changing?
8:03 PM EST 11/9/04 as a reply to Chrystie Hill.
Janie, let us know what conclusions your department comes to on this subject.

It's a hard balance to maintain. My experience on the reference desk went through radical swings between too busy and completely slow. I like to be accomplishing other tasks if there are no patrons demanding my attention, but I also noticed that many patrons approach the desk shyly. If I wasn't paying attention, ready to smile or vocally offer assistance or some other active solicitation, some people would walk right by.

I like the floor-walking model. I had encountered this at a community college. As a patron, I am usually inclined to try every which way to find the information myself, but when a librarian walked up to me and offered help, we got into a great conversation (I didn't recognize at the time that it was a "reference interview") which resulted in supplying resources I hadn't known about.

I'm all for breaking down the 'big desk' barriers. All the roaming reference librarians could carry PDAs so they can check the catalog or electronic resources while browsing the print collection, and maybe catch up on email correspondence during the lulls.
Re: Is the nature of Reference Service changing?
2:52 PM EST 11/10/04 as a reply to Betha Gutsche.
I think Janie is asking an interesting question. If people see the reference librarian as the person who signs people up to use the computer, for example, how will they know that the reference librarian is also the person who is highly skilled at information searching, etc.? I hate to think of a making a big deal about the reference librarian being "above" certain tasks -- it seems more constructive to me to think about how-to promote the valuable services the reference librarians provide. How are libraries promoting the reference and reader's advisory services that are available? Do people know that reader's advisory is available? Is there a good way to promote the fact that librarians have training and resources available to help them lead reader's to good new reads? .. and the fact that librarians have professional training that helps them perform information searchers, etc...?

I personally am not a fan of being approached while "shopping" -- I'd rather be left to browse in peace, but I understand that I am probably in the minority. I'm also sure there are low-key ways to approach people and still respect their desire to browse in peace.

This is a bit of a tangent, but I'd also love to see libraries find a way to promote the privacy/confidentiality ethics of the reference staff. Do patrons know that they can ask questions of a personal or sensitive nature and that the ref lib is a professional (like a doctor or counselor) who will treat those in a confidential manner?

Brenda
Re: Is the nature of Reference Service changing?
2:14 PM EST 1/21/05 as a reply to Brenda Hough.
>> I personally am not a fan of being approached while "shopping" -- I'd rather be left to browse in peace, but I understand that I am probably in the minority. I'm also sure there are low-key ways to approach people and still respect their desire to browse in peace. >>

I asked a friend about her experience as a "roaming reference" librarian. Walking around the floor wearing her prominent badge, she found that most of the time, patrons approached her of their own volition, appreciating the convenience of not having to leave their computer or reading station and walk over to the ref desk.

I like the ref desk solution at my friend's library. The old fortress-sized barrier desk is gone and replaced with sort-of oversized individual reference podiums, where there is just enough room for the librarian and the patron to stand next to each other in front of the computer with a few books spread out on the counter. The stacks of print reference materials are open to patron browsing.

I agree that more could be done to promote the special professional services of the reference librarian, so you don't spend all of your time just showing patrons how to print or other technical questions. The undergraduate library where I interned had a separate tech support desk right next to the reference desk -- a luxury that most small libraries cannot afford.

What are others doing to showcase the valuable skills of the reference librarians?


Message was edited by: blg3
I think that is supposed to be "roving reference." (embarassed smiley)
Re: Is the nature of Reference Service changing?
2:12 PM EST 1/18/05 as a reply to Betha Gutsche.
I'm noticing two trends and I think they are reflected in OCLC's 2003 Environmental Scan ("What haven't you noticed lately?"):

http://www.oclc.org/membership/escan/toc.htm (IMHO, a must-read for every librarian today!)

1) The information world has gone self-serve, just like the local gas station. Frontline staff are mainly needed for techno. hiccups, and short assistance sessions.

2) And, on the other hand, as the volume and level of access to information has increased, people are desperate for a guide when they really need to dig (i.e. when the stakes are high).

So, in my mind, reference librarians are too expensive for the frontline work in the new self-service environment but, instead, will become integrated into research processes undertaken by the larger institution. Reference librarians, hopefully, will become a staple of research teams, curriculum revision committees, special projects, and the like. I think Elsevier has it right (did I just say that?) with their insightful posters showing field teams in various settings with one of them labelled as a librarian.
Re: Is the nature of Reference Service changing?
2:19 PM EST 1/21/05 as a reply to Rian Misfeldt.
I agree that this report is worth reading. The well-written introduction contrasts the orderliness of the library world with the chaos of the Internet and promises to "serve as a tour guide through the landscape that chaos and order inhabit together."

I have only read the section on the Library Landscape. A major theme that emerges is the increase in the amount of collaboration, largely enabled by digital collections and electronic management of all collections. ILL reduces the need to maintain redundant collections, and collaborative efforts (like WebJunction emoticon) fuel the reality of spending less time reinventing the wheel.

As for the Reference librarian, I don't see the need diminishing. In fact, the increasing amount of unstructured information (= chaos) does seem to spawn that "desperation for a guide" you speak of. Unfortunately, many information consumers don't know they are lost or don't know how much richer their information search could be. Reference librarians need to do more to market themselves (like the Elsevier ad) as key players in the team, not just answering quick facts, but helping users to pursue more sustained investigations into the information wilderness.

I see an opportunity for collaboration with the explosion of e-learning resources. It would seem that people who are receiving an education online could really benefit from the virtual reference services of a library. Partnerships between libraries and e-learning companies would enhance the learning experience and solidify the idea that librarians have valuable tools for access to knowledge, whether digital or physical.

All that said (long-winded, I know), I would not advocate abandoning the physical presence of the reference librarian. There still are plenty of people who like to talk to a human face. Just as the libraries did not empty out when information went digital, the desire for a nuanced, real-time reference interview/exchange is not going away in the near future.
Re: Is the nature of Reference Service changing?
12:34 PM EDT 6/22/06 as a reply to Janie Hermann.
The Reference Librarian's job is becoming increasingly connected to computers. The majority of our questions now relate directly or indirectly to computers and databases. This is a big change from years ago. It is both positive and negative: positive because it has revolutionized the library - brought in many new people and increased customer demand. It is negative in that traditional research skills using books are declining. Overall, it is a great field to be in.
Re: Is the nature of Reference Service changing?
1:36 PM EDT 6/23/06 as a reply to Wendy Rosen.
I think there have been changes, but also that these changes vary widely.

A lot simply has to do with building design ... if reference isn't obviously accessible (and friendly!) then it's going to have to take great pains to reach the "lost looking for things in the stacks" users.

If it's where people cluster needing various non-reference things done, then it needs to somehow differentiate itself.

A lot also has to do with how we think reference relates to the collection. In my mind, the reference task uses the collection but has never been tied to it ... but then I started doing online Boolean searches in 1980. It is a "mental" task rather than a "book centered" task ... you might think of it as an artifact of history that books came before databases. :-)
Re: Is the nature of Reference Service changing?
9:28 AM EDT 7/6/06 as a reply to Bob Watson.
Your observation on building design and the location of the reference collection is so true Bob. I have heard a story of a public library in our state that was once considered at the top of the heap for having excellent reference services. They renovated and redesigned their building a few years ago and the reference desk and collection got shifted from front and center to somewhere near the back and in a corner. As a result, their stats have plummeted and they have had to reduce staff... People don't want to search for the librarian, they want the librarian to search for them!
Re: Is the nature of Reference Service changing?
12:55 PM EDT 7/7/06 as a reply to Janie Hermann.
So reference and real estate share the same truism: location, location, location! ;)

At the UW/Seattle Odegaard undergrad library, the reference desk is smack dab in the middle of the floor directly in the line of sight for everyone climbing the open stairway to the second floor, the level with the majority of computer stations. Back in 2000, the library made a move that was "revolutionary" at the time, which was to combine the Computer Support desk and the reference desk. They are side by side, each staffed by people with the appropriate expertise. The librarians can refer technical questions to the tech support staff and they, in turn, defer to the reference staff for navigating the information environment.

I worked there for a year while I was a student and thoroughly enjoyed it. I felt like I benefited from the collaboration by observing how the tech team answered questions. I don't know if they were also observing me, but the situation definitely allowed for the staff as well as the students to learn from each other.

According to one of the full-time librarians at Odegaard, "In the effort to provide students with round-the-clock access to both traditional library services and 21st-century technology, working together has been the key to success."
Re: Is the nature of Reference Service changing?
3:59 PM EDT 7/13/06 as a reply to Betha Gutsche.
We have a similar set up for our reference desk, at least for most of the day. From 1-9 pm and all day on the weekends we have a Tech Aide who is on duty to troubleshoot the computer problems and provide help with software etc. It has really made everyone (staff, patrons, etc) much happier.
Re: Is the nature of Reference Service changing?
4:10 PM EDT 7/13/06 as a reply to Janie Hermann.
I'll have to keep this in mind when we expand again (in 7 or 8 years).
Re: Is the nature of Reference Service changing?
4:29 PM EDT 7/13/06 as a reply to Bob Watson.
At the current rate of change, who knows where reference service will be 7-8 years from now? ;)
Re: Is the nature of Reference Service changing?
4:32 PM EDT 7/13/06 as a reply to Betha Gutsche.
Quite so ... a point which hopefully prevents useless pre-planning. :-)
Re: Is the nature of Reference Service changing?
10:33 AM EDT 7/25/06 as a reply to Bob Watson.
You have hit the nail on the head Bob! I am becoming convinced that long-term strategic plans are too much effort given the current rate of change. Yes we need plans, but in much smaller chunks of time -- 2-3 years at most. 5 year strategic plans need too many revisions and become obsolete.

Long range plans from 5 years ago could not have predicted the current developments with Web 2.0 and the impact it is having on how we deliver services.
Re: Is the nature of Reference Service changing?
12:34 PM EDT 7/25/06 as a reply to Janie Hermann.
Part of the problem, here, (to my way of thinking) is that there's generally a confusion about what "strategic plan" should mean.

It should be about "where you want to be" rather than "how you're going to get there."

I see a lot of strategic plans that say something on the order of "purchase product X" or "hire for position Y" when, really, they need merely say "improve reference service for business population." Otherwise you're talking about "tactics" rather than strategy.

This likely results because few people want to write two documents (a strategic plan and a tactical plan) ... and because the term "tactics" seems too often relegated to the battlefield.
Re: Is the nature of Reference Service changing?
1:47 PM EDT 10/10/06 as a reply to Janie Hermann.
Decided I would weigh in. I think Reference service is changing enormously. Yes, when you sit at a desk labeled Information the questions are often routine. You spend much of your time doing the administrative tasks of the Library. Much of the reference I do now is virtual - via email and chat - or a variation on the roaming concept. In our public law library we do not do formal roaming, but being aware of the patron is important. When I am scheduled on the desk I try to keep very cognisant of the patrons entering the library and often - according to the other staff - accost them - asking if they need help. They almost always do. So, yes, reference work is changing - I do not think we will even recognise it in a few years.
Re: Is the nature of Reference Service changing?
11:16 AM EST 11/3/06 as a reply to Rita Kaiser.
Thanks for weighing in and keeping this conversation going. In the time since I opened this discussion I have seen even further changes myself -- more and more what people want help with is computer issues. I am a tech savvy librarian and for me it is okay, but for others they are finding it stressful. Also, the questions may be fewer but they are generally more involved. Somehow getting our stats to account for that is difficult.

What recent changes have others noticed?
Re: Is the nature of Reference Service changing?
2:19 PM EDT 4/18/07 as a reply to Janie Hermann.
This has been quiet for a while ... maybe time to stir the ashes and blow on the embers.

Anybody here remember the 55% rule?

It came out of a Maryland study in the mid 80s where library students posed as patrons at public libraries asking a variety of reference questions. On average, only 55% were answered correctly.

That does sound awfully low and led to the practice of asking the questioner if the answer seemed reasonable (though I'm not at all sure how the questioner should know in many cases). And yet ... if you read the original research you'd note that the questions were all answerable from "ready reference" material. There was nothing at all complicated about them.

The 55% result was duplicated numerous times.

I have a suspicion that part of the "nature of reference work changing" is that a high percentage of this 55% (ready reference!) can be answered by the patron him/herself via the net ... leaving the reference librarians to deal with the 45% they already had trouble with.

Comments?
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