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Be prepared to talk about your library (or yourself)
Practice makes perfect when you need to communicate your value to library stakeholders or prospective employers.
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doc
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Communication Planner
Word document
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Dear Mayor: A Demonstrating Impact Letter
Library Director Bob Watson's letter to his mayor and trustees makes the case for his library in practical terms.
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Demonstrating a Local Library's Global Impact
The Wayne County (PA) Public Library has a simple and effective way of demonstrating its impact: putting its patrons on the map.
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Demonstrating Impact: Making Your Case
Marshal your arguments, spruce up your presentation, and let your audience (funders or patrons) know what a difference you make.
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pdf
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Designing the Digital Experience: What is Community?
An excerpt from Designing the Digital Experience: how to use experience design tools and techniques to build websites customers love (Chapter 5 - What is Community?), by David Lee King. Attached PDF includes images. Reprinted with permission.
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Expanding Your Story, Finding Their Stories
Understand your library's place in your community--both as a physical space and as an influence in people's lives.
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How People Should Approach their Representatives and Senators
Beth Edmonds, past Maine Senate President and current director of Freeport Community Library, summarizes key points from a recent speech on how people should approach their representatives and senators to talk about libraries.
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mp3
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Jana Ponce Presentation Audio File @ ALA Rural Forum 2007
The audio file of the keynote presentation by Jana Ponce of the Parker (AZ) Public Library: "Community Involvement & Rural Libraries...How Do We Make It Happen?" Discover Parker's 5 "C"s (Community, Concept, Color, Collection, Connectivity) and hear about the Key Concepts Jana lives by. A PPT of her presentation is also available for download.
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wmv
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Making Sense of Social Software in the Library
A recording of an online panel discussion of social software projects that enhance a library's online presence.
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pdf
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SC Toolkit Chapter 13, Establish A Speakers Bureau
Create opportunities to promote your public access computing program. A speakers bureau is a great way to reach out to community groups.
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pdf
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SC Toolkit Chapter 8, Update the Community
Publicize and promote your library and its services with a newsletter. This tool will teach you how to maintain a high profile in your community.
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Sharing the Message
This excerpt from a book by Sally Gardner Reed of Friends of Libraries USA emphasizes the importance of getting others--and yourself--involved in telling your library's story.
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Talking to Power
These notes from a presentation to the California Library Assocation provide a concise checklist of things to keep in mind as you prepare for and make your case to your community's leaders.
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Telling Your Library's Story
Karen Burns of the Southwest Iowa Library Service Area spins a tale about the ways storytelling can help libraries prove their worth.
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Telling Your Story
Once your library's story has been crafted, it is time to start telling it.
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pdf
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The Impact of Digital Community Information on Public Library Websites
This chapter from "Online Community Information: Creating a Nexus at Your Library" explores the value of digital community information for public library web sites and reference services.
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The Storied Library
Your library's most valuable asset might be its stories. Are you making the most of them?
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The Storied Library: Developing Your Story
The third installment of Walt Crawford's series sends librarians on a "fishing trip" to help put their library's story into perspective.
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The Storied Library: Filling In the Story
An expansion, with resources, of the "Storied Library" concept.
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What's Your Story?
In the second installment of his series, Walt talks to small libraries about story and brand, and figuring out what's special about the stories they have.
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wmv
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Who Needs the Public Library? (video file)
A 9 minute video production from the Central Rappahannock Regional Library about all the people in the community who continue to use the public library in this information age. The video includes multiple profiles which prove libraries to be more essential than ever before.
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Your Community's Stories
Tips on how to publish your library's story.
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