WebJunction

Guide to Public Relations Resources

It's a fine line between Community Relations and PR. The former is the broader effort of forming ties with the community in a variety of ways; the latter is more about how you tell your story and how you use available media to enhance your visibility. 

Guide to Public Relations Resources

Speak up for the library

• Be prepared to talk about your library (or yourself): anywhere, any time
• Communication: from WebJunction parnter Illinois, this pdf offers tips and guidelines for a variety of communication channels
• Demonstrating Impact: Making Your Case: marshal your arguments and deliver them to your audience
• Sharing the Message: get the whole community--and yourself--involved in telling your library's story
• Talking to Power: a checklist to prepare for making your case to your community's leaders
• Value Propositions for Libraries: a guide to help clarify your library's value

Online tools for PR

• Designing the Digital Experience: What is Community?: build a website that customers love (David Lee King)
• Twitter and the Missouri River Regional Library: an easy-to-use social networking tool to stay in touch with its community
• 31 Flavors - Things to Do With Flickr in Libraries

Examples of effective PR

• Dear Mayor: A Demonstrating Impact Letter: making the case for the library in practical terms
• Demonstrating a Local Library's Global Impact: The Wayne County (PA) Public Library puts its patrons on the map
• Who Needs the Public Library? (video file): the Central Rappahannock Regional Library uses video to communicate their worth
• Press Release Tips: Get news media to broadcast your message by writing effectively

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