WebJunction

For many years we avoided scheduling programs on Mother's Day. This year we purposely scheduled a program just to see what would happen... and (as we suspected) our theory about avoiding programs on this day was wrong. We had approx. 250 people turn out at 3 pm on a Mother's Day and it was a wonderful event.

We booked the Eric Mintel Quartet to do a tribute concert to Dave Brubeck -- and boy, did they cook. They got a standing ovation at the end from a very appreciative and very varied SRO audience. Of note is that we had two families of 3 generations in attendance, and we had several mother and daughter/son combinations in attendance as well. Several people commented to me that this was one of the best ideas they had seen in a long time -- 3 pm is between brunch and dinner and it gave them something special to do that did not break the bank.

Sometimes we have long-standing assumptions that need to be challenged and lately our programming team has been discovering many of our assumptions about when to schedule really need to evaluated.