Marketing Your Library

Telling Engaging Stories!

 

Libraries are reaching new audiences by using innovative and creative ideas to promote library value. Illinois librarians have become brilliant storytellers to advocate the importance of libraries for generations to come. Take a look at these great examples and get inspired to tell your library's unique story!

The Oregon Public Library District created this entertaining video about a ghost who partakes in all the library has to offer.

Have you ever heard of a book cart drill team? The St. Charles Public Library enters the "Bookettes" into parades and community events.     

The Schaumburg Township District Library takes library service out of the library by providing Library Road Shows.        

Harper College Library created this funny and engaging tour of their library.     

 

You can learn more about marketing, messaging, and outreach by visiting the WebJunction course catalog

Most Recently Added

Best Kept Secret: Marketing the Small & Rural Library

 Webinar / Last Modified: 29 April 2013

Archive and related resources for a webinar presented on June 7, 2012 with Michelle A. McIntyre and Melinda Tanner on marketing and branding techniques for small and rural libraries.

Marketing Your Library to Job Seekers

 Document / Last Modified: 28 February 2013

Use this marketing toolkit to let the job-seekers in your community know what a wealth of resources and services the library has to offer.

Telling the Library Story

 Webinar / Last Modified: 11 February 2013

Archive and related resources for a webinar presented on August 23 by Jamie LaRue which focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

The Power of Image: presenting with the brain in mind

 Webinar / Last Modified: 11 February 2013

This webinar archive, with Betha Gutsche, covers key concepts of strong visual communication and explore simple tips and tricks that will punch up your presentations and wake up your audience.

Virtual Connections

 Webinar / Last Modified: 18 January 2013

Archive and related resources for a webinar presented on April 10, 2012 by Melanie Hedgespeth and Randy Merrell on libraries and Pinterest, QR Codes and Google Plus.