In Spring 2013, a 3-year national public service campaign to promote digital literacy will launch. The campaign is called EveryoneOn. The key message is to encourage people who are limited or non-Internet users, to learn how to do “one thing better online”. Public libraries are key to the success of this effort because of your demonstrated commitment to providing free access to the Internet as well as to improving people’s skills (e.g. using a mouse, applying for jobs online, or creating email accounts).
Connect2Compete, the organization leading the campaign efforts, has more information that you are encouraged to review on their website. These resources currently available:
- Campaign Facts:This one-page fact sheet includes background information on the EveryoneOn PSA campaign, including contact information for Connect2compete and the Ad Council.
- Instructions for updating the Training Locator Tool: Learn how to add and update your site's information to our training locator tool.
Because campaign details continue to evolve, updates will be sent as they become available. The first call to action will come later in February to update information about your library in the zip code locator tool to help people looking for digital literacy training or public access computers to see the library as a provider in their area.
EveryoneOn is designed to raise awareness of the importance of digital literacy skills – which libraries have embraced for years. This is a great opportunity to promote public libraries as a trusted and valuable provider of free public access technology and training as we strive to build stronger communities.
Look for more information soon!