WebJunction

Guide to Marketing Resources

Understanding marketing

• What's Marketing Got to Do with It?: Marketing trends present librarians with promising opportunities
• Marketing the Small Library: a marketing guide for librarians in small public libraries from the State Library of Kansas
• The Role of Marketing in Revitalizing Library Services in Rural Communities: six steps any library can take to have an effective marketing plan
• Websites and Internet Resources on Marketing: links to external resources and toolkits

Learning from retail

• The Customer Focused Library: a nationally recognized retail space consulting firm looks at libraries
• What Libraries Can Learn from Bookstores: a comparison of libraries and their retail cousins from the Central Kansas Library System
• Merchandising & Marketing: Resources developed as part of a WJ-Kansas project for library staff on marketing and merchandising their collections.

Using 2.0 tools for marketing

• Guide to QR codes: These barcodes are designed for mobile devices to scan in order to link to websites for more information
• Building a Social Networking Environment at the Library: Steve Campion, from the Pierce County (WA) Library, reveals the marketing and patron interaction possibilities
• Twitter and the Missouri River Regional Library: an easy-to-use social networking tool to stay in touch with its community
• 31 Flavors - Things to Do With Flickr in Libraries

Brands and branding

• Branding and Marketing Your Library: identifying stakeholders and target audience, developing a marketing plan
• Branding Libraries and Their Services (webinar archive): understand how libraries can brand themselves and their services
• Harris County Public Library System Brand Manual: treating the library brand as one of its most important assets

Marketing to Spanish Speakers

• Bilingual Storytime Marketing Video: Columbus Metropolitan Library promotes their Bilingual Storytime with video
• Four Keys to Successful Marketing to Spanish Speakers: what it takes to reach a Spanish-speaking audience
• Siga Adelante Overall Program Marketing Plan: Oklahoma Department of Libraries plan for marketing a series of workshops for Spanish-speaking patrons
• Visit the Marketing section of the Spanish Speakers topic for the full selection of resources.

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