Published by the State Library of Kansas, 2002 Full printable version in .pdf format TABLE OF CONTENTS I. Introduction and Acknowledgements II. Part One: The Supreme Importance of Planning 1. Introduction 2. Internal Scan: Studying the Library 3. External Scan: Studying the Community 4. Using the Information 5. Conclusion III. Part Two: The Human Side of Marketing 1. Introduction 2. Marketing to Local Government 3. Marketing to Community Leaders 4. Marketing to Library Users 5. Marketing for a Target Audience IV. Part Three: Marketing Library Services 1. Introduction 2. Marketing the Facility 3. Marketing the Collections 4. Marketing Public Services 5. Marketing through Programs V. Part Four: Tools for Marketing 1. Introduction 2. Marketing with the Media 3. Self Publishing 4. Marketing Through Electronic Information 5. Meeting With Groups to Design Customer Service 6. Community Fundraising as a Marketing Tool VI. Part Five: People Who Can Help 1. Introduction 2. Staff 3. Volunteers 4. Trustees 5. Friends 6. Active Library Users 7. Computer Buffs 8. Local Artists 9. Speakers 10. Fundraisers 11. Members of the Target Audience 12. Conclusion
MARKETING THE SMALL LIBRARY
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| Marketing the Small Library |
A marketing guide for librarians in small public libraries.
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