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ILoveLibraries.org
A website designed for the people who use and love libraries, part of an ALA initiative.
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Library Use Value Calculator
A calculator worksheet provided by the Maine State Library which can be used to determine your library's worth to your community.
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Who Needs the Public Library? (video file)
A 9 minute video production from the Central Rappahannock Regional Library about all the people in the community who continue to use the public library in this information age. The video includes multiple profiles which prove libraries to be more essential than ever before.
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Keeping Your Community Connected: Video and Brochure
Find information on free advocacy tools made available by the Bill and Melinda Gates Foundation: a new video and brochure to help library staff and advocates inspire ongoing local support. Show an eight-minute DVD to launch conversations with local government and community partners and circulate a related brochure that includes persuasive statistics, library patron stories, and a call to action for community members and leaders.
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Telling the Library Story Tool Kit
The Telling the Library Story Tool Kit was developed by the State Library of Iowa to help busy librarians with one-stop shopping for public relations and promotional ideas. Loaded with great tips, templates and resources.
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The Small is Powerful Toolkit for Winning Support for Your Rural Library
The newly launched online toolkit brought to you by the ALA Committee on Rural, Native and Tribal Libraries of All Kinds, the ALA Office for Literacy and Outreach Services, and the Campaign for America's Libraries.
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Libraries Matter
Any library can participate in this Web-based fundraising, wristband-selling, and awareness-building campaign sponsored by the Alliance Library System of Illinois.
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Zoomerang Web Surveys
Looking for feedback from your online patrons? Zoomerang is a subscription-based Web survey tool. With basic membership, you can conduct free surveys of up to 100 people!
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Marketing the Library: Web Training for Public Library Staff
Online learning resources on marketing for libraries commissioned by the Ohio Library Foundation and developed by the Ohio Library Council.
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Strategic Communications
Tips, tools, best practices, and strategies for helping achieve your organization's mission in the digital age.
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Sample Press Release
This is one example of how to construct a press release for your library.
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Sample Public Service Announcements
Here are some sample Public Service Announcements (PSAs) that can be read over broadcast media to help spread the word about your library's programs.
Documents
| Websites and Internet Resources on Marketing |
A list of external links
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