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"Smartest Card" Campaign a Hit in North Carolina
Find out how North Carolina is utilizing the 'Smartest Card' campaign sponsored by the Public Library Association, a division of the American Library Association.
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31 Flavors - Things to Do With Flickr in Libraries
How to use this photo-sharing website to connect and communicate with your patrons
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Be prepared to talk about your library (or yourself)
Practice makes perfect when you need to communicate your value to library stakeholders or prospective employers.
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Branding and Marketing your Library
Read about the importance of branding and marketing in the library. Topics include identifying stakeholders, understanding the target audience, and developing a marketing plan.
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Branding Libraries and Their Services
Learn ways libraries can effectively brand their servies. November 4, 2008.
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Expanding Your Story, Finding Their Stories
Understand your library's place in your community--both as a physical space and as an influence in people's lives.
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Getting Ready to Market the Library to Culturally Diverse Communities
A step-by-step recipe for reaching out to immigrant communities and others.
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Guide to QR Codes
An introduction to QR codes and links to various slideshows, articles, blogs, and news articles about how they are being used in libraries.
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Harris County Public Library System Brand Manual
In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.
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How To Create A Facebook Fan Page: Guide To The Best Strategies And Example
Did you know that if you already have a personal profile Facebook page and want to create another one for your company you can't? Businesses on Facebook are supposed to have a Fan Page, not a Personal Page! So, how do you go about creating an effective Facebook presence strategy for your company by utilizing a Fan Page?
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How to Create, Design, and Deliver an Email Newsletter
Newsletters represent one of the most powerful means to create and share value online and one of the few effective methods to start the "conversations" we keep hearing more and more about when it comes to marketing and community building.
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If You Build It Will They Come? Marketing Strategies to Insure Success
Using KnowItNow.org as an example for launch and building awareness, use of virtual reference service
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Innovative Marketing Strategies
AskColorado as case study of marketing virtual reference service
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Inside, Outside, & Online: building your library community
A presentation by WebJunction Community Director, Chrystie Hill, for the joint PNLA/WLA conference in August 2010. This program was sponsored by WebJunction.
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Libraries Build Community: from distribution to engagement
Archive and associated resources for November 16, 2010, webinar with Chrystie Hill, Helene Blowers and Nancy Dowd on libraries and community building.
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Library Administration Bibliography
Library titles for the State Library of Ohio Librarans' Toolkit
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Library Images: Engage, Inspire and Tell your Story
Archive and associated resources for March 30, 2010, webinar on marketing library services using images.
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M&M: Maximum Marketing/Minimum Investment
Archive and associated resources for February 9, 2010, session with Janie Rutherford and Cindi Hickey as part of the Technology Essentials 2010, online conference.
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Market Your Library
Think you can't get the word out about your library's programs on a shoestring budget? These marketing resources will change your mind.
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Marketing for Dummies
This article originally appeared in the Rural Libraries Journal in 2003, and briefly touches on image and branding your library to reflect the needs of your community.
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