The Customer Focused Library
Originally presented March 17, 2009.
What happens when you look at your library through the eyes of your customers? Three public libraries and one academic library from the Chicago area did just that, as part of a LSTA grant-funded initiative on patron needs assessment. A retail-space consulting firm conducted a two-day study of patron behavior, touch points, and interactions at the four libraries. The results of those observations led to the libraries adjusting staff behavior, space layout, signage, and marketing tactics, in order to better serve and delight their patrons. During this webinar, Gretel Stock-Kupperman, director of consulting and continuing education at Metropolitan Library System; Jamie Bukovac, director of Indian Prairie Public Library; and Detlev Pansch, director of Barrington Area Public Library, share the details of what issues were surfaced by the study, and the best practices they have adopted from the retail world in order to better address patron needs.
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Featured discounted course for March, The Customer's Voice
Retailing Metods and Techniques in Libraries
Merchandizing That Works (Library U)
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Full Customer Focused Library Report including additional grant presentations and best practices
Customer Service and Interpersonal Skills
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