And along these same lines, I wonder how many libraries use some sort of database to track donors, potential donors and advocates? Even the smallest library could create a simple spreadsheet including:
<ul>
<li>name,</li>
<li>mailing and e-mail addresses</li>
<li>phone number</li>
<li>age</li>
<li>gender</li>
<li>income bracket</li>
<li>education level</li>
<li>profession</li>
<li>ethnic background</li>
<li>lifestyle (has kids, single, etc.)</li>
All libraries who recieved a Gates Library Computer have access to Microsoft Excel and Microsoft Access as well as tutorials on how to use them. You don't need to purchase a large software package! A home grown one will work well for the smaller libraries. (An important thing to remember is to make this list as secure as possible of course.)
Read when get a chance: "Attracting, Educating, and Serving Remote Users Thorugh the Web" - the chapter on Fundraising and Public Relations in an Electronic Environment has some good ideas and tips!
