Marketing & Outreach

  • Strike While the Iron is Hot

    Do you want to better know what your community wants and needs? How you can help fill community voids? How you can become a creative catalyst in your community? And most of all how you ensure that community members see your library as a vital communi...

  • Pew Internet: Advocacy Tools for Librarians

    The Pew Research Center's Internet & American Life Project has produced a series of reports presenting new research on library services, trends in reading habits and patron needs in the digital age. This three-year research program is funded by t...

  • Making Your Place in the Community: The "Outside the Box" Pilot Program and Placemaking

    OCLC, the Project for Public Spaces, and Redbox have been working with several libraries across the country to understand how public libraries can play a key role in being community anchors. They have been doing this by creating shared entertainment ...

  • Rural Libraries Connect in Omaha

    More than 450 enthusiastic attendees representing small and rural libraries across the country came together last week in Omaha, Nebraska, for the Association for Rural & Small Libraries (ARSL) 2013 Annual Conference. The sold-out event offered a...

  • Community Engagement and Staff Development at All Levels

    Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...

  • If They Know About It and They Care About It: Successful Marketing Strategies

    Libraries are hubs for a wealth of services, programs, classes and other community resources. Librarians spend countless hours preparing not only great collections but also amazing programs and killer services for their specific communities. But just...

  • Easy as Finding a Coffee Shop

    "Finding a library on the web should be as easy as finding a coffee shop."

    That's how Jeff Penka, OCLC’s Director of Global Discovery and Syndication, put it during the WebJunction webinar "Localize, Mobilize, and Spotlight Your...

  • Social Media Information Blast

    Well over 400 people attended today’s WebJunction webinar on Social Media Use by Libraries, presented by Dr. Roberto Gallardo of Mississippi State University Extension Service.

    Before the session had even gotten started, attendees began postin...

  • Libraries and Families and Children, Oh My!

    Libraries play many important roles in their communities. They can be centers of learning as well as centers of community life. Libraries can also be very important in the lives of families and children. They can support early childhood learning, whi...

  • Geek Collaboration in Delaware County

    Do you want to learn more about OCLC's Geek the Library program, but from a library perspective? Recently, Delaware County District Library's Communication Manager, Shea Alltmont, discussed her experience running a local Geek the Library community aw...