Marketing

  • Libraries Can Get $10,000 a Month in Google Ads for Free. Here’s How.

    Google's Ad Grants program is a valuable, but sorely underutilized opportunity for online promotion. Google offers qualifying 501(c)(3) nonprofits (including groups like Friends of the Library or libraries that hold 501(c)(3) status) up to $10,000 pe...

  • What's Your Story?

    You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...

  • Four Ways to Reach Entrepreneurs in Your Community

    If you are looking for an impressive number of resources, templates and ideas on how to reach and serve entrepreneurs at your library, then look no further than the webinar Support Small Business Development at Your Library.

    Laura Metzler, Sma...

  • Library Spotlight: Senior Programs at Westerville Public Library

    Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...

  • Big Talk (Ideas, Collaboration, Difference) from Small Libraries 2016

    The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...

  • Leading toward Unfathomable Futures

    Last spring, I visited the Library of Congress for the very first time. As an aspiring librarian and unabashed lover of North American history, this was heaven. One of my favorite exhibits was Thomas Jefferson's Library, which is a reconstruction of ...

  • January Poll Results: Community Engagement Programs

    In January we asked Crossroads readers what community engagement program they are looking forward to the most this year and, related, what their top engagement challenge or opportunity is for 2016. Responses varied over many topics but overall reveal...

  • Books and Beyond: Dynamic Programming for Adults

    Books and Beyond | As library lovers, we know the power books possess to encourage, incite, and expose us. Audrey Barbakoff, Adult Services Manager with Kitsap Regional Library, regularly exposes members of her community to new ideas, and to each oth...

  • Let the Sparks Fly: 12 Ways to More Effective Marketing

    Creativity is liberating. It is challenging. Creativity, as some maintain, is at the heart of philanthropy. It is also a key ingredient for conducting inspiring marketing of your library services – though not the only one.

    In a recent WebJunct...

  • Community-Centered Awareness: Impacts and Outcomes of Geek the Library

    In the recent webinar Geek the Library: Impact and Outcomes, we focused on the campaign’s ability to spark natural conversation by asking the question, "What do you geek?"

    You can translate "geek" in a few ways -- What do y...