Marketing & Outreach

  • Libraries are Development

    Around the globe, libraries are a force to be reckoned with. A recent webinar highlighted cutting-edge libraries in developing and transitioning countries that are empowering their communities to achieve local goals. Presenters Bill Cartwright, Presi...

  • Photographs Tell the Tale of Libraries

    In recognition of the role of libraries in social, intellectual, and community life, famous photographers have spent years bearing witness to this institution that continues to form the foundation of democracies around the world.

    Robert Dawson...

  • Conquer Fear at the Podium

    Many of us are asked to speak in public, either at our own library or at other venues, about the resources we have to offer and how we continue to be relevant in the age of Google. How many of us can claim that we never feel nervous, terrified, or un...

  • Pew Type-ifies Library Users with New Quiz

    Back in March, The Internet Project at Pew Research released the results from their library engagement poll, From Distant Admirers to Library Lovers-and beyond: A typology of public library engagement in America. This week Pew has released a suppleme...

  • Geek the Force: Recruiting and Using Volunteers for Library Advocacy

    Like many libraries, Michigan's Herrick District Library found itself with a leaner staff facing more responsibilities in recent years. HDL staff members remained excited and optimistic about their work, and continued to dream mightily, but the libra...

  • Strike While the Iron is Hot

    Do you want to better know what your community wants and needs? How you can help fill community voids? How you can become a creative catalyst in your community? And most of all how you ensure that community members see your library as a vital communi...

  • Pew Internet: Advocacy Tools for Librarians

    The Pew Research Center's Internet & American Life Project has produced a series of reports presenting new research on library services, trends in reading habits and patron needs in the digital age. This three-year research program is funded by t...

  • Making Your Place in the Community: The "Outside the Box" Pilot Program and Placemaking

    OCLC, the Project for Public Spaces, and Redbox have been working with several libraries across the country to understand how public libraries can play a key role in being community anchors. They have been doing this by creating shared entertainment ...

  • Rural Libraries Connect in Omaha

    More than 450 enthusiastic attendees representing small and rural libraries across the country came together last week in Omaha, Nebraska, for the Association for Rural & Small Libraries (ARSL) 2013 Annual Conference. The sold-out event offered a...

  • Community Engagement and Staff Development at All Levels

    Mary Stein, assistant director of East Baton Rouge Parish Library (EBRPL), discussed her successful Geek the Library campaign during a recent Geek the Library Question & Answer webinar. "It's such a powerful campaign, to have laid it all out...