Marketing & Outreach

  • Before Bilingual Storytime: Strategies for Successful Outreach to Latino and Spanish-speaking Communities

    Library programs for new audiences often suffer from "if we build it, they will come" syndrome. So, if we know simply offering a new program to a new audience isn't likely to be as successful as we want, then what are strategies to ensure b...

  • Outreach to Spanish-speaking and Latino Communities: Crossroads Poll Results

    In May, we asked library staff in our monthly Crossroads poll what their libraries are doing in the area of outreach to Spanish-speaking and Latino communities.

    Of the 37 library staff who responded, the majority have explored many different w...

  • Library Spotlight: Senior Programs at Westerville Public Library

    Every community is unique, which of course means that each library is unique. Take, for example, Westerville Public Library in Westerville, Ohio. Westerville is a city of about 37,000, situated fewer than 20 miles north of Columbus, and just a stone'...

  • IMLS FY 2013 Public Libraries Survey Reveals Increase in Participation

    This week the Institute of Museum and Library Services (IMLS) released the report Public Libraries in the United States Survey: Fiscal Year 2013, which found shifts in Americans' interaction with public library materials, programs and services. <...

  • Big Talk (Ideas, Collaboration, Difference) from Small Libraries 2016

    The fifth annual Big Talk from Small Libraries online conference was once again a showcase of the great work small libraries do across the United States and Canada. On February 26, 470 attendees from all over North America listened in on 12 speakers ...

  • February Poll Results: Libraries and Civic Engagement

    In our February 2016 WebJunction Crossroads poll, we explored the ways in which public libraries support civic engagement. This concept has been applied in a number of different ways, ranging from services and programs for newcomers, resources for vo...

  • Nourish Strong Partnerships to Foster Health Education

    Public library staff expedite impact in their communities. They are supreme connectors and agents of collaboration, for users and the numerous other local organizations that serve them. We have enthusiastically featured many examples of public librar...

  • Spring into Community Health

    It may seem hard to believe, but spring is just around the corner. (It's true—Punxsutawney Phil has verified it!) For many people, spring represents a time to get outside, get active and get healthy. For me, this looks like more bike rides in my Seat...

  • January Poll Results: Community Engagement Programs

    In January we asked Crossroads readers what community engagement program they are looking forward to the most this year and, related, what their top engagement challenge or opportunity is for 2016. Responses varied over many topics but overall reveal...

  • December Poll Results: Library Websites

    In anticipation of our January webinar, Enhancing Your Library's Web Presence with WordPress, WebJunction's December poll reached out to Crossroads readers to understand a bit more about your library's website, who manages it, your plans for updates ...