Documents
Branding and Marketing your Library
Last Modified: 21 March 2012
Read about the importance of branding and marketing in the library. Topics include identifying stakeholders, understanding the target audience, and developing a marketing plan.
Expanding Your Story, Finding Their Stories
Last Modified: 21 March 2012
Understand your library's place in your community, both as a physical space and as an influence in people's lives.
Harris County Public Library System Brand Manual
Last Modified: 21 March 2012
In recognition that a brand is an important asset, Harris County Public Library created a brand manual. The goal is to present a unified and consistent image to the public, so they are able to recognize Harris County as a library system.
Marketing Your Library to Job Seekers
Last Modified: 21 March 2012
Use this marketing toolkit to let the job-seekers in your community know what a wealth of resources and services the library has to offer.
Press Release Tips
Last Modified: 21 March 2012
How to write a press release that news editors will pick up and use word-for-word. Includes examples, an exercise, and a template
Data that Jumps Off the Page
Last Modified: 03 January 2012
Try this exercise to sharpen your recognition of effective data visualization.
The Role of Marketing in Revitalizing Library Services in Rural Communities
Last Modified: 21 March 2007
The author looks at the importance that marketing can play for rural libraries. The article outlines the six clear steps that any library can take towards implementing an effective marketing plan.