Advocacy

  • Engage Your Community when Planning for Change

    Your role in your public library elevates you to a community leader and change agent. No matter your formal title or the size of your library, you have the opportunity to meet and evolve with your communities' changing needs. As a central learning an...

  • What's Your Story?

    You need to tell your story. Whether you call it story-telling, marketing, advocacy, promotion or community outreach, you need to make your library's story heard in your community. To tell your story effectively, you must understand your own...

  • Getting Feedback with Patron Surveys: West Custer County Library

    Checking in with patrons is important, whether to measure awareness, satisfaction, or to get input before small or big changes. However, many factors can keep libraries from obtaining that feedback—lack of staff time or experience, for example. <...

  • IMLS FY 2013 Public Libraries Survey Reveals Increase in Participation

    This week the Institute of Museum and Library Services (IMLS) released the report Public Libraries in the United States Survey: Fiscal Year 2013, which found shifts in Americans' interaction with public library materials, programs and services. <...

  • Bite-sized Advocacy, Part 2: Be Unexpected - Creative Marketing to Attract Attention

    It doesn't take a Super Bowl-sized advertising budget to get powerful messages about your library in front of your community in unexpected venues. However, research shows that to be most effective at reaching your advocacy goals, you'll need to get t...

  • Bite-sized Advocacy, Part 1: Take Time to Plan

    Those of us living in the smoky western US this summer are keenly aware of the tremendous resources it takes to manage and respond to a fire. In libraries, situations arise every day that—like fires—require intense focus and quick response depending ...

  • Video: Helping the Community Tell the Story

    In this short video, Sara DeVries, communications manager at Herrick District Library in Holland, Michigan, shares ways in which her library increased their advocacy efforts by building key relationships within their community. They have enabled the ...

  • Join us at these ALA Conference events in San Francisco

    Are you headed to the ALA Annual Conference in San Francisco? Several members of the WebJunction team will be there and invite you to participate in these events! We'll also be sharing our thoughts and insights back with the WebJunction community in ...

  • The Future of Reference is Outside the Library

    Over the last decade, the fortress-like walls of the library reference desk have been breached in favor of more inviting structures and roving librarians. However, that's not going far enough, according to Jamie LaRue, director of Douglas County (CO)...