Documents
Public Relations
Last Modified: 27 June 2015
How much awareness the campaign generates in your community is up to you.
Recognize and Target the Appropriate Audience
Last Modified: 27 June 2015
Probable supporters don't fall into any specific demographic group and may not be frequent visitors to the library, so in order to reach them we recommend a multi-pronged marketing approach.
Represent Your Campaign in the Library
Last Modified: 27 June 2015
As you plan your launch, don’t forget to represent the campaign in the library.
Common Public Library Funding Myths
Last Modified: 25 June 2015
Learn the myths and realities about public library funding.
Create Campaign Displays
Last Modified: 25 June 2015
Make sure your campaign speaks local. Although you can use the templates offered by WebJunction, be sure to include local facts, stories, and numbers.
- Geek the Library Case Study: Lawrenceburg (PDF)
- Geek the Library Case Study: Southern (PDF)
- Geek the Library Case Study: Solano County Library (PDF)
- Geek the Library Case Study: Wallkill Public Library (PDF)
- Geek the Library Case Study: CADL (PDF)
- Geek the Library Case Study: Manatee County (PDF)
- Geek the Library Case Study: Tuscarawas (PDF)
- Geek the Library Case Study: Marshall District Library (PDF)
- Geek the Library Case Study: Chattahoochee (PDF)
- Geek the Library Case Study: Chelsea District Library (PDF)
- Geek the Library Case Study: Dodge PL (PDF)
- Geek the Library Case Study: Delaware Libraries (PDF)
- Geek the Library Case Study: Baton Rouge (PDF)
Geek the Library Case Studies
Last Modified: 25 June 2015
This collection of thirteen Geek the Library case studies highlights the work and impact of the Geek the Library program.
Inform and Empower Library Staff
Last Modified: 25 June 2015
Introduce library staff to your key campaign talking points—make sure they understand the objective of your campaign and the specific role they'll play.
Inspire with Transformational Stories
Last Modified: 25 June 2015
The individual stories that demonstrate how your library directly impacts people's lives are powerful tools in helping your community understand the value of the library.
Introduce the Campaign to Supporters
Last Modified: 25 June 2015
As a courtesy, present the awareness campaign to your board of directors/trustees, as well as key library supporters and community leaders.
