Learn how to tell a succinct, powerful story about the value of libraries. Based on OCLC's "From Awareness to Funding" and the latest findings of brain research, this session focuses on turning the evidence of our daily patron encounters into short, compelling, and memorable messages that build support.

Presented by: Jamie LaRue, director, Douglas County Libraries (CO), blogger, and chair of committee who created The Big Hairy Audacious Goal, a public library advocacy initiative.

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Archive viewing options:

Note: Members sponsored by their state library can earn a certificate of completion by viewing the archive through the WebJunction course catalog.

• View full Archive (combined archive of chat, audio and slides)
• View slides (pdf)
  
• View chat (xls)
• Read webinar recap

Additional Resources:

• Learner Guide for this webinar
• From Awareness to Funding: A study of library support in America
• The Big Hairy Audacious Goal, Colorado Public Library Advocacy Initiative
• Recommended Books:
  • The Happiness Hypothesis, by Jonathan Haidt
  • How We Decide, by Jonathan Lehrer
  • My Stroke of Insight, by Jill Bolte Taylor
  • Being Wrong, by Kathryn Schulz
• Hennen's American Public Library Ratings
• Value and Vision, by Eleanor Jo "Joey" Rodger
• Kathryn Schulz: On being wrong TED Talk