AUG 29

Marketing Libraries: What the not-for-profits can learn from the lots-of-profits

A webinar providing library marketing strategies that build awareness, grow your audience, and establish your library as an authoritative source and a definitive provider of services for the community.

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You built it and promoted it, but they didn’t come? Libraries can learn from marketing strategies that for-profit organizations use. Get beyond the one-off approach to promotion. Explore how to build "ambient awareness," establishing your library as an authoritative source and a definitive provider of services for the community. Learn how to use social media not only for communication, but as a tool to monitor and document the impact of the library. Get your whole team on board to tell the library’s convincing story of its impact on your community.

Presented by: Ned Potter, author of the Library Marketing Toolkit, speaker, and academic librarian at the University of York, UK

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Date

29 August 2013

Time

1:00 PM – 2:00 PM
Eastern Daylight Time, North America [UTC -4]

Venue

Webinar

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