Best Kept Secret: Marketing the Small & Rural Library
Archive and related resources for a webinar presented on June 7, 2012 with Michelle A. McIntyre and Melinda Tanner on marketing and branding techniques for small and rural libraries.
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Is your small or rural library the community's best kept secret? Libraries are not known for "tooting their own horns" so valuable services and resources go unnoticed. Join us for a webinar, hosted by WebJunction in collaboration with the Association for Rural and Small Libraries, to learn about marketing and branding and what it means to the 21st century small and rural library. Michelle and Melinda will talk about ways to build mutually beneficial business partnerships that result in free media advertising as well as sponsorship for events and services. These marketing techniques are guaranteed to lead to long term development opportunities as well as sustainability.
Presented by: Michelle A. McIntyre, director, Roaring Spring Community Library (PA); and Melinda Tanner, district consultant librarian, Washington, Greene & Fayette Counties (PA)
- View Recording (You will be prompted to login to our free Course Catalog.)
- View slides (pdf)
- View chat (xls)
- Learner Guide (doc) Use alone or with others to extend your learning.
- Marketing and Outreach on WebJunction
- Marketing your library: tips and tools that work (with chapter by Melinda and Michelle)
- Public Library Association Stragegic Planning for Results kit by Sandra Nelson
- Ohio Library Council Web based training for Public Libraries
- American Library Association Toolkit for Winning Support for your Rural Library http://www.ala.org/offices/olos/toolkits/rural
- Library Marketing Best Practices Wiki
- Marketing Ideas for Non-profits and Libraries
- 31 Flavors - Things to Do With Flickr in Libraries
- BHAG Project
- For more information on QR Codes, see webinar archive, Virtual Connections.
07 June 2012
2:00 PM – 3:00 PM
Eastern Daylight Time, North America [UTC -4]