Branding Libraries and Their Services
Originally presented November 7, 2008 by Michael Leach of Harvard Library and Simmons College.
We are surrounded by brands in our world—visual representations of a manufactured good or some service that allows a customer/user/patron to quickly identify the product/service. If someone says, “Golden arches,” you immediately think of a certain fast food restaurant. Any business or service can brand itself, for marketing and publicity purposes. But what is a brand? How are they created? What benefits do brands offer? What are the challenges facing a branding project? Can libraries effectively brand themselves and their services? If so, how? Join Michael Leach as he answers these and other questions, while providing a solid framework and background on what brands are and how they work.
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- Explore related WebJunction courses:
The Online Branding Environment
Series of courses on Marketing.
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- Explore other WebJunction resources on this topic:
Harris County Public Library System Brand Manual
Visual Design: Theory & Best Practices for Library Websites Webinar Archive (also presented by Michael Leach).
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