Get Your Geek On: Improve Local Funding Outlook through Community Advocacy
Originally presented January 25, 2011.
Geek the Library is a public awareness campaign that is used as a platform for educating the public about the library's important local role and the critical funding issues that libraries are facing today. Campaign materials include advertising, collateral, a Web site, social media and other online tools. After a successful pilot program in 2009 involving nearly 100 libraries, Geek the Library can now be implemented by any public library in the US. In this webinar, Jennifer Pearson, Advocacy Programs Senior Manager at OCLC, will discuss the campaign and how your library can participate. With Jennifer will be Heidi Gustad and Liz Kudwa of the Capital Area Library District of Lansing, MI, who will share with you why they implemented the campaign, how they are applying it locally, and its impact on their community.
Archive viewing options:
- View full Archive (combined archive of audio, slides, Q&A and chat)
- View the slides (pdf)
- View Chat log (xls)
Resources and Links:
- More information for libraries http://get.geekthelibrary.org/
- Consumer web site http://www.geekthelibrary.org/
- From Awareness to Funding
- Geek the Library: A Community Awareness Campaign
- ROI studies: The Economic Value of the Free Library of Philadelphia and Charlotte Mecklenburg Library
- Geek the Library on Facebook
- Geek the Library on Twitter
- Capital Area Library District
- On WebJunction, additional Community Relations resources
- On WebJunction, related courses: Keep it Simple: Developing a Marketing Plan for Your Library
Developing Motivating Messages
Delivering the Message
Improving Your Communication Skills: Presentation Skills for Librarians
