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Demonstrating Impact  
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A Hitchhiker's Guide to Library Surveys
An overview of ways to use surveys to discover your customer's needs. Originally presented September 18, 2007.
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Advocacy Brainstorm
A list of ideas and resources on advocacy collected from the Rural Library Sustainability workshops, training institutes, and from other discussion areas on WebJunction.
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Bibliography 4: “Community Development and Community Analysis”
Bibliography compiled by Kendall Vaughn and directed by Dr. Bernie Vavrek of the Center for the Study of Rural Librarianship, Clarion University.
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Celebrating Access at the Toronto Public Library
This PDF file describes how a large and busy public library (Toronto's is the second busiest in the world) defines and quantifies its impact on its community.
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Dear Mayor: A Demonstrating Impact Letter
Library Director Bob Watson's letter to his mayor and trustees makes the case for his library in practical terms.
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Demonstrating a Local Library's Global Impact
The Wayne County (PA) Public Library has a simple and effective way of demonstrating its impact: putting its patrons on the map.
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Demonstrating Impact Brainstorm from Town Hall
A list of suggestions collected during the WebJunction Virtual Town Hall discussion around libraries in tough economic times.
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Demonstrating Impact Road Map
A framework to help you strategize, quantify, and demonstrate your library's impact on your community.
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Demonstrating Impact: Making Your Case
Marshal your arguments, spruce up your presentation, and let your audience (funders or patrons) know what a difference you make.
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Demonstrating Impact: Quantifying
Techniques for translating intangible benefits into hard numbers your funders will understand.
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Demonstrating Impact: Strategizing
Up-front planning will help you put together a potent message about what your library offers your community.
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Focusing on the Bottom Line
A for-profit book store is focused on its singular goal of being profitable. This excerpt from The Customer Driven Library examines why the multiple goals of libraries make it difficult for them to measure their success and advocates defining one easily measurable success indicator to serve as a bottom line.
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IMPACT Research Overview
overview of the research framework being used for the US IMPACT studies.
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Measuring Libraries' Impact on a Community: How well is your library servin
A PowerPoint presentation from the March 2006 workshop, Promoting Public Libraries: Using Data and Advocacy to Build Public Support and Funding.
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Models of Demonstrating Impact: Broward County, FL
This example of a program description (After School @ Your Library) from the Broward County Library succinctly articulates objectives and benefits.
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Models of Demonstrating Impact: Castle Rock, CO
How a new library became the 'anchor store' that revitalized a moribund shopping district. James LaRue, Director of Colorado's Douglas County Libraries, tells the story.
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Models of Demonstrating Impact: Guthrie Center, IA
An effective PowerPoint presentation comes to the rescue for a library that serves a town of 1700.
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Models of Demonstrating Impact: Independence, IA (description)
How Independence, IA, is using a potent visual presentation of data to make its case.
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Models of Demonstrating Impact: Independence, IA (download)
The handout Independence, IA, is using to show how much its accomplished--and with how little.
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Models of Demonstrating Impact: Petersburg, AK
A simple, visually effective annual report makes a great tool for showing your community how valuable your library is.
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Online Resources for Rural Librarians Promoting Public Libraries
From the March 2006 workshop, Promoting Public Libraries: Using Data and Advocacy to Build Public Support and Funding, a list of web resources for rural librarians, covering the topics discussed in the workshop.
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Questions to Consider Before Collecting New Library Data
This excerpt from "Collecting and Using Public Library Statistics" discusses the connection between planning and data collection.
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Reading Room: About the ROI
Published in local press, this article explains the library's "return on investment" or the market value of the library's services in relation to the cost of delivering those services by Bob Watson, director of the Lake Villa District Library.
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SC Toolkit Chapter 12, Advocate for Your Library
Be your own advocate: befriend officials; develop relationships; keep them apprised of concerns, trends, and successes. Voila, you have created champions for your library!
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Show them what you're worth! Practical Resources for Advocacy
Show them what you're worth! A webinar moderated by Brenda Hough, with special guests Carol Barta, Annette Wetteland, Betsy Fowler, and Chris Glover. The presentation includes introductions to new resources which can help you successfully demonstrate the impact your library has on your community.
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Taxpayer Return on Investment in Florida Public Libraries
This study from the State Library of Florida examined several approaches to considering returns on public library availability and use and found they all show substantial returns exceeding taxpayer investment.
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The Advocacy Campaign
This excerpt from a Friends of Libraries USA publication lays out the process for initiating a library advocacy campaign in your community.
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Value and Vision
What does it mean to assign 'value' to public libraries? This article (originally published in American Libraries) is an invaluable starting point for thinking about your library's value in real-world terms.
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WebJunction's Focus on Demonstrating Impact
Looking for ways to show your community--and your funders--the difference your library makes? Take a look at this collection of materials.
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WebJunction's Focus on Demonstrating Impact 2004
Looking for ways to show your community--and your funders--the difference your library makes? Take a look at this collection of materials.
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WebJunction's Focus on Demonstrating Impact 2005
In January of 2005 WebJunction focuses on the ways libraries can demonstrate the effect they have on their communities.
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WebJunction's Focus on Demonstrating Impact 2006: Building Partnerships
In January of 2006 WebJunction focuses on how building community partnerships can be the key to demonstrating your library's impact and "getting a seat at the table."
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Who Needs the Public Library? (video file)
A 9 minute video production from the Central Rappahannock Regional Library about all the people in the community who continue to use the public library in this information age. The video includes multiple profiles which prove libraries to be more essential than ever before.
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