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If You Build It Will They Come? Marketing Strategies to Insure Success   
Using KnowItNow.org as an example for launch and building awareness, use of virtual reference service
Author:
Tracy Strobel, Cleveland Public Library
Date Posted:
2/8/10
Topic Pages:
Marketing
Collaborative Virtual Reference Symposium 2005
StrobelMarketing.pdf (311.2k)
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 United States License.

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