What Do Your Patrons Know About Your Library?
 With libraries now serving so many new and different functions, it is important to tell your library's story clearly and effectively. Use the Guide to Marketing Resources on WebJunction to find articles and webinars that will help you understand the principles behind marketing and branding, how to apply methods from the retail world, and how to use web tools to extend and strengthen your connection to your patrons. And check out the dozen marketing-related classes offered in the WebJunction Course Catalog.
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March Webinar Madness on TechAtlas
Are you looking for help with managing your library's technology inventory or maybe you need to start working on a technology plan? This month we are hosting a series of three webinars to introduce you to WebJunction's free, online technology planning and management tool called TechAtlas for Libraries. Participants in the sessions will get to see live demonstrations of the tools and also hear tips on best practices for planning and technology management.
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WebJunction @ PLA 2010
As you plan your PLA 2010 Conference schedule, be sure to include these WebJunction events, where you’re likely to find other WebJunction members and staff—including our Party With Competencies. If you aren’t headed to Portland to attend the conference in person, nor attending Virtual PLA, we aim to provide you with conference coverage on WebJunction and BlogJunction.
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April Webinars: Serving Older Adults and Using Competencies
Two new webinars are announced for April. Libraries Go Boom! Library Service to Older Adults and Baby Boomers will be presented by Douglas Lord, of the Connecticut State Library, on April 6. Douglas will discuss how libraries can identify and serve the needs of older patrons. Then on April 20, WebJunction will host Competency Success Stories for Your Library. You'll hear how various libraries are using competencies in their hiring, training, and continuous education initiatives. For more information about these an other upcoming webinars, visit the Events Calendar.
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Online Conference Pilot is a Success
Drawing on the talent of 16 well-prepared presenters, our years of webinar experience, and hundreds of highly engaged attendees, Technology Essentials 2010—our first-ever free online conference—was a hit. Despite the snowstorms blanketing the U.S. and unusually heavy Internet traffic, presenters managed to deliver 10 hour-long sessions over 2 days to more than 700 people. A summary of what we learned from the post-event survey has been posted to BlogJunction. We look forward to applying this feedback to the next online conference. |
| | | March Webinar Reminder
Don't forget Library Images and Video: Engage, Inspire and Tell your Story, a webinar to be presented on March 30 (rescheduled from March 3). |  | | | Save Money on Training
Did you know that you can purchase WebJunction courses in bulk, for as low as $20 per unit? | | | | Custom Course Catalogs
WebJunction can help your organization create its own course catalog that provides a central location to host, promote and track staff training. | | | | What's Happening on WebJunction?
The Hot Topics page highlights new and popular courses, documents, discussions, groups and events. | | | | New to WebJunction?
The Member Center will help you get started, introduce yourself, find help, and join in the conversation.
| | | | Have feedback on what you've read here? Post your comments on the online version of Crossroads.
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| About this Newsletter
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