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Marketing Resources for Libraries   
A collection of resources created by Janie Rutherford and Cindi Hickey, presented as part of their session, M&M: Maximum Marketing/Minimum Investment, at WebJunction's online conference, Technology Essentials, 2010.
Author:
Janie Rutherford and Cindi Hickey
Date Posted:
2/4/10
Topic Pages:
Marketing
Technology Essentials 2010
m&m_marketing_resources.pdf (14.3k)
Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 United States License.

Maximum Marketing / Minimum Investment

 

Marketing Resources for Libraries

 

 Online:

Paper:

Dempsey, Kathy.  The accidental library marketer.  2009.  Medford, NJ: Information Today. ISBN 978-1-57387-368-0

Dowd, Nancy, Mary Evangeliste & Jonathan Silberman.  Bite-sized marketing: Realistic solutions for the overworked librarian.  2010.  Chicago, IL:  American Library Association.  Item Number: 978-0-8389-1000-9

 

List prepared in conjuction with the presentation at Technology Essentials 2010, by:

Janie Rutherford, Communications Specialist, State Library of Kansas, janier@kslib.info

and

Cindi Hickey, WebJunction Kansas Coordinator, State Library of Kansas, chickey@kslib.info

 

Also available as an attachment.

 

 


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