Using Social Media to Make the Case for Supporting Library Services
Originally presented November 19, 2009.
View the archive and learn how non-profits such as libraries can use social websites to put access to information and libraries on the agenda of community leaders, elected officials, and local and national agencies. The content of this WebJunction and REFORMA co-sponsored webinar includes a background on social websites, how to use social websites for advocacy, national and international advocacy efforts by representatives from American Library Association (ALA) and the International Federation of Libraries and Institutions (IFLA), and suggestions on how to advocate for services for Latinos and Spanish speakers presented by a panel of guest speakers including Meredith Farkas, Head of Instructional Initiatives at Norwich University; Fiona Bradley, IFLA Programme Coordinator ALP; Marci Merola, Director, ALA Office for Library Advocacy; Max Macias, Serials Technician at Portland Community College; and Loida Garcia-Febo, Assistant Coordinator New Americans Program and Special Services at Queens Library.
Archive viewing options:
- View the slides (png)
- View Chat log (xls)
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Additional Resources
Meredith referenced these links:
- Amnesty International Blog
- Spark Blog
- National Childhood Cancer Foundation blog CureSearch
- Womenstake.org/
- Twitter examples: American Red Cross and Electronic Frontier Foundation
- Facebook examples: March of Dimes, LIVESTRONG, Fans of Intellectual Freedom
- YouTube examples: Humane Society and ALA
Marci referenced these ALA links:
- www.ala.org/advocacyandlegislation
- Advocacy University
- Advocating in a Tough Economy Toolkit and Talking Points
- Add it Up: Libraries make the difference in youth development and education
- Frontline Advocacy
- Coalition Building
- Legislative Action Center
- ilovelibraries.org and on Facebook
Fiona referenced these links:
- IFLA
- IFLA Library Success Stories Database
- OCLC report From Awareness to Funding: A study of library support in America
- Pew report Twitter and Status Updating
- Information is Beautiful post Who rules the social web?
- MobileActive.org
- Mobiles for Advocacy
- Twitter for activism: act.ly and Twibbon.com
- Campaigning with social media presentation/case study with Amnesty UK
- IFLA Internet Manifesto
- Online Advocacy Tools, Social Networking, e.politics
- New York Public Library campaign builds online community, PRWeek
- Twitter Strategy Blog Series #6- Non-Profit and Issues Advocacy, Fresh Influence
- Dewey and Main, a blog focused on working with local communities and using social media
Resources on Social Media and Advocacy:
- 5 Tips To Avoid Being Filtered From Twitter Search (don’t get filtered out of search!)
- As the book changes form, the library must champion its own power base—readers [Advocates must know who they are serving] by Tom Peters -- Library Journal, 11/1/2009
- How Advocates Can Utilize Social Media by the American Heart Association
- Libraries, Advocacy and Social Media by
- The 'M' Word - Marketing Libraries A blog designed to bring the wonderful world of marketing to librarians.
- Mobile Libraries Devoted To documenting any and all topics relating to services provided by libraries to patrons within mobile environments. Library mobile services are defined as any and all library services that are provided via mobile technologies.
- Public Media 2.0: Dynamic, Engaged Publics from the Center for Social Media
- Skaters for Public Skateparks A grassroots organization that utilizes a variety of SM for advocacy
- Social Media for Advocacy Presentation by Dr. Curtis Rogers
REFORMA Social Media Presence:
- Twitter http://twitter.com/reformaNet
- Flickr http://www.flickr.com/photos/13454454@N00/
- YouTube http://www.youtube.com/user/REFORMA1971
- REFORMA Wiki http://reformaknowledge.wetpaint.com/
- Facebook Group http://www.facebook.com/pages/REFORMA/26439643928
Additional links from session:
- TweetDeck
- HootSuite
- Red Cross Social Media Strategy Handbook
- Social Media Policies at Social Media Governance
- Library news search results in Google
- State efforts in WA www.fundourfuturewashington.org/, OH saveohiolibraries.com, IL www.saveillinoislibraries.com
- Resource on digital divide: http://www.internetforeveryone.org/
- MocoSpace and MocoSpace Latino and info on switching between languages
- Central AZ REFORMA webinar: 'Servicios' on a Shoestring: Best Practices for libraries serving Spanish-speaking communities, Thursday, December 3, 2009, 10:00-11:30 am MST
Lots of folks shared Facebook and Twitter handles so be sure to review the chat log!
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