WebJunction

Description:

One problem that libraries have is recognizing that they provide a product. Retailers that are successful realize what their product is and they maximize sales as a result. In the private sector, organizations that are confused about that quintessential element - the product - never stay in business long. A narrow definition of what the organization does is essential to survival. 

Libraries need to realize that the same principles hold true with the products we provide. If we are not satisfying a latent demand or creating demand for a product then our relevance and, thus, our ability to generate funding wanes. 

Objectives

• Identifying and describing the similarities between running a library and a retail operation
• Defining a product and, more specifically, a library product
• Understanding the basics of resource allocation related to library products by utilizing the PAR (Plan, Act and Review) method
• Using sales techniques to enhance library service and customer satisfaction
• Utilizing methods to measure output and productivity to set predictors of future behavior and accountability in order to control revenue, spending and essential processes

NOTE: After you enroll, you will receive an additional email with special LE@D login information within 3 business days. If you do not receive the message, please email courses@webjunction.org. After completing the course, click the Launch button on your My Courses page and follow the instructions to record completion.