Courses  

Keep It Simple: Developing a Marketing Plan for Your Library (LibraryU)


Course ID: LU_MAR009
Price: ($1.00)
Format: Self Paced
Course Provider: LibraryU
Audience:
Course Length: 1.0
CE Units: N/A
Contact Hours: 1.0
Contact: courses@webjunction.org


Description:

An effective library marketing plan can be crucial to enruing the library remains a central and vibrant part of the community that is valued by both patrons and funders.

This course provides you the knowledge and tools to:

  1. Understand what marketing a library entails
  2. Follow a clear, 7 step approach to marketing
  3. Create a marketing plan for the library
  4. Prepare quality collateral/print materials for the library
  5. Create a better level of communication with the media
  6. Develop partnerships that benefit the library


Competencies
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