Quantifying digital branch success?

RE: Quantifying digital branch success?

2009-09-15T22:29:38Z

Ah. State annual report stats are at least 10 years behind where they need to be. Just the normal "how many visits per year for electronic resources" question is lame-o, in my estimation. What do they really mean? Just the website? How about the databases? How about the catalog? etc... Pretty much ALL the questions on that report are the same.

Instead of worrying about that - just answer those silly state questions as best as you can. Then focus on what matters to your customers, your boss, and your library.

Or even better - send those into your state agency and let them know their report doesn't work for what you're counting. You might get some good discussion and/or changes kick-started!

RE: Quantifying digital branch success?

2009-09-15T22:26:06Z

# of visitors
time on site
entrance and exit pages

Take a look at this post - /http://blog.ogilvypr.com/2009/06/introducing-conversation-impact-social-media-measurement-for-marketers/ - they include some very interesting ideas for measurement, including Sentiment index (% positive - % negative) in social media, Share of positive voice in social media, within category, Relative Net Promoter Score, absolute or within category.

You can also measure action - set up a registration page and then count registrations. Or ask people to click a link to read, then count the number of clicks (this is also called conversion).

RE: Quantifying digital branch success?

2009-09-15T20:37:55Z

Another person asked David: are those stats recognized by your state annual report?

Quantifying digital branch success?

2009-09-15T20:14:40Z

Another great question posed in the Building the Digital Branch for the 21st Century webinar with David Lee King.

How do you quantify digital success, other than # of visitors?

A similar question was asked in the webinar: Bringing Web 2.0 into Academic Libraries. And some discussion on it here.

What do you think?