WebJunction

Guide to Marketing Resources

Understanding marketing

• What's Marketing Got to Do with It?: Marketing trends present librarians with promising opportunities
• Marketing the Small Library: a marketing guide for librarians in small public libraries from the State Library of Kansas
• The Role of Marketing in Revitalizing Library Services in Rural Communities: six steps any library can take to have an effective marketing plan
• Websites and Internet Resources on Marketing: links to external resources and toolkits

Learning from retail

• The Customer Focused Library: a nationally recognized retail space consulting firm looks at libraries
• What Libraries Can Learn from Bookstores: a comparison of libraries and their retail cousins from the Central Kansas Library System
• Merchandising & Marketing: Resources developed as part of a WJ-Kansas project for library staff on marketing and merchandising their collections.

Brands and branding

• Branding and Marketing Your Library: identifying stakeholders and target audience, developing a marketing plan
• Branding Libraries and Their Services (webinar archive): understand how libraries can brand themselves and their services
• Harris County Public Library System Brand Manual: treating the library brand as one of its most important assets

Using 2.0 tools for marketing

• Building a Social Networking Environment at the Library: Steve Campion, from the Pierce County (WA) Library, reveals the marketing and patron interaction possibilities
• Twitter and the Missouri River Regional Library: an easy-to-use social networking tool to stay in touch with its community
• 31 Flavors - Things to Do With Flickr in Libraries

Marketing to Spanish Speakers

• Bilingual Storytime Marketing Video: Columbus Metropolitan Library promotes their Bilingual Storytime with video
• Four Keys to Successful Marketing to Spanish Speakers: what it takes to reach a Spanish-speaking audience
• Siga Adelante Overall Program Marketing Plan: Oklahoma Department of Libraries plan for marketing a series of workshops for Spanish-speaking patrons
• Visit the Marketing section of the Spanish Speakers topic for the full selection of resources.

Visit the Documents and Discussions tabs in this section for the full selection of resources on this topic.